Welcome To The All Web Kitchen
“How do I get more traffic to my website?” “What can I do to get more clicks on my email campaign?” “How can I increase my Facebook engagement?” You are hungry for answers and information, and the All Web team is here to satisfy your craving.
You may or may not know this already, but here at All Web, we are all about food! 😋 However, we’re a website design and marketing company, not a restaurant. We can still serve up a pretty great five-course website and marketing plan for you, though.
Every great marketing strategy starts with a plan. First, establish your goals. Goals might look something like this:
- Increase website traffic
- Gain followers on social media
- Boost sales, either e-commerce or storefront
- Increase click rate on marketing campaigns
Whatever your goals might be, they need to be clearly outlined so that you can build a marketing plan based on reaching those goals. So, how do you reach those goals?
The next part of any marketing plan is research. You will want to take a look at your competitors, keywords, industry statistics, target audience, and past efforts to know where you stand and how you can improve.
Lucky for you, we can help with your research through a keyword analysis, competitor review, and a free website audit!
Once you have your research done, you will be able to use that when implementing your marketing strategies. Don’t stop with initial research though! We recommend continuing research often so that you can keep up with industry trends.
Marketing is an ongoing effort, and everyone at your table (or business) can have a piece.
Next on the menu is the salad portion of the meal, which gets you ready for the main course coming up next. Did you know that eating salad before your main course improves digestion and can prevent overeating later on?
Before you start implementing your marketing efforts, make sure your website is ready. Your website can improve your marketing efforts, and benefit you later on. So, how do you get your website working efficiently?
Here are some basic areas of your website to check into:
- Security – Make sure your website has https:// in front of your URL. This increases trust with your audience and is used in Google’s search ranking algorithms.
- Responsiveness – Your audience is viewing your website on every screen size from mobile to desktop, so make sure your website looks good on any screen size.
- Speed – Loading speed is now a factor in search engine rankings and can turn away a hungry audience that isn’t served fast enough. Check your speed using this handy tool: https://developers.google.com/speed/pagespeed/insights/
Want to check even more areas of your website? Check out these 6 Website Must Haves!
Once you’re satisfied with your website and confident enough to serve it up to your hungry audience, it’s time to start on the main course.
Main Course: Marketing
Email marketing, social media, SEO, PPC – it can get very overwhelming and you may be having a hard time deciding where to start. Whether you’re a “save the best for last” or “start with the most delicious” type of person, you first need to know how everything tastes. When it comes to marketing, it may take time to figure out what works best for your business.
Just as you can’t live off of sides, your marketing can’t live off of one strategy.
It doesn’t matter if you’re new to marketing your business or not, don’t put all your eggs in one basket. Don’t rely on only one form of marketing to bring all your traffic. The best marketing strategies utilize multiple efforts, and what works for one business may not work for others.
Divide up your effort into some different areas just like you consume a little bit at a time from each portion of your meal. A little bit of email, a little bit of social media, and maybe a little Pay-Per-Click.
How ever you decide to divide up your marketing efforts, we will always be here to taste test and give ideas!
Dessert With A Cherry On Top
You’ve portioned out your marketing efforts and spent some time eating up the results. Now it’s time to evaluate what’s working and what’s not.
Dessert, of course, is where you think back to your initial goal to determine if you have achieved it and how you did it. Now, you can decide to focus more on certain marketing efforts and get ready to repeat the process.
Ready For More?
You may be full now, but marketing is an ongoing process that takes time and patience. You may need to change your menu periodically to give your audience a new flavor. If you need help preparing your marketing meal, we have a secret recipe for you!
If you need a refill or extra napkin at any point during your meal, one of our trusty All Webbers will be happy to help!