You’ve probably heard the call of the mobile bandwagon telling you the importance of being smartphone friendly and making sure customers can properly use your site. Businesses spent thousands on getting their site mobile ready, but that’s just half the battle. Beware of these common mobile data mistakes. If you haven’t gone fully responsive yet with your website and are still rocking mobile templates, consider these points.
Make Sure Google Analytics Is On Your Mobile Pages
When you created your website, you or your developer likely put on Google Analytics code. It’s an amazing tool that helps you track visitors to your site, where they come from, where they go and much more. It’s invaluable, but only if the data you get is accurate. Mobile templates are different than desktop templates, so many times Google code isn’t installed on those. You could be using stats from Google Analytics that don’t take into account any of the mobile pages on your site.
Don’t Just Combine Desktop and Mobile Data
For the longest time, Desktop was the benchmark for everything. It hasn’t been until the last five or so years that mobile has been a major factor. For many websites, mobile searches outnumber desktop or at the least is 50/50. Data programs often lump the data together or have desktop as the default and you have to switch to see mobile data. While combining the data can show you an overall picture of what’s happening on your site, desktop and mobile are two different animals. It’s important to check each version make sure there is an optimal experience for customers. If you’re only looking at desktop data or combined data, you could miss something important going on in mobile.
Assume Mobile and Desktop Experience Are The Same
It’s easy to think that the mobile experience and desktop experience for your customers are the same, but you couldn’t be more wrong. Mobile searchers will go to different pages and interact with your pages in a different way. Don’t just make sure your desktop user experience is good, but mobile as well. Also, don’t forget that any changes you do on the desktop site also must be done to mobile.
If you need help understanding your mobile metrics or think you need a little mobile design work, then feel free to contact us.