Googles’ search page is using more and more real estate every day. Between the knowledge box, “People Also Searched For”, snippets in the search results and “People Also Ask” box, it’s getting crowded. Everyone knows the importance of getting in the knowledge box and other real estate, but the related questions can be an important tool for SEO.
What’s the Big Deal with that Box?
The box is known as related questions and is tied into the keyword searched. One of the biggest pushes in SEO for content is to answer people’s questions. It helps show your authority in a subject and helps bring people to your site by answering questions they want to know.
The box is a big deal because it shows you exactly what people ask about given search terms and it’s showing up in almost 50 percent of searches, according to Moz. The box has commonly asked questions and a drop down menu with related search results .
It’s located above the actual search results, so people see it first and can use the drop down menu to visit other search pages…ideally yours.
Why Should You Care?
The related question box is a resource for your blog posts and frequently asked questions. If these are common questions people ask, then why aren’t you giving them the answer? I bet your competitors are and if not, then you’re ahead of the curve.
Use the related questions to craft good quality content, so when people ask it in the search results, you’re website comes up. You’re gaining traffic, authority and consumer trust. Even if it doesn’t create a sale right then, you’re now present in their mind.
Did you ever have a keyword that you’ve tried your best to SEO and still can’t make it to that first page? If you can’t rank for the keyword, you can probably rank for the questions asked for that keyword. You may be on page two for the keyword, but you might be number 1 for questions related to that keyword.
By leveraging the limited real estate on Google’s search page, you can gain traffic from keywords you don’t rank well for. Guess what? The more traffic you get from those questions and the more authority you build, soon you might rank for that impossible keyword.
I hope I answered your questions…see what I did there.
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