‘Twas the Week Before Christmas
Ok, so it’s not the week before Christmas, but it’s approaching FAST. We have a shorter online shopping season this year and it’s already kicking off with pre-Black Friday deals. Some retailers plan their holiday strategies all year long. Others use the months leading up to the season to get their act together. We super hope you have a plan already and you’re in the process of rolling it out.
Have you been naughty or nice?
Been naughty? If you’ve waited until the last minute, you’ve have some serious catching up to do. Time to implement emergency protocol! If you’re in trouble, take a few minutes to review our Ultimate Holiday checklists to jump start your emergency planning:
- The Ultimate Holiday Checklist- Part 1: Marketing
- The Ultimate Holiday Checklist- Part 2: Web Development
If you’ve been nice, we’ve got a few gifts to share with you! Our first gift is the handy dandy calendar below. We’ve highlighted some specific dates to remember as you roll out your strategies.
2019 Holiday Shopping Calendar
It can be hard to keep up with all these arbitrary online “holidays”, so feel free to print or share this calendar. We hope it can help you capitalize on trends and opportunities this season. Here are some great ideas of what you can do with this information:
- Create banners and graphics that revolve around these days to make your brand seem festive and aware.
- Customize your ad content to compete with deals on these days.
- Develop specific promotion for these days. Having deadlines is a great way create the sense of urgency that lead to conversions.
- Uses these days as fuel for your email marketing campaign. It’s just another reason to reach out more often during this season.
- Pay special attention to days that your competitors might miss in their strategies – that’s how you can get ahead!
Shine like the North Star!
Online shopping during the holiday season is a lot like watching a fireworks grand finale. Everything is bright, exciting, and attention grabbing. How does a single firework stand out in a sky full of light and frenzy? You can’t just be beautiful – you have to be different.
What do I mean by that? You have to stay competitive with your pricing, deals, and promotions. You have to make sure your presence is as attractive as your competitors. That’s the being beautiful part. If you’re not up to par in those areas, you’re going to be lost and forgotten this holiday season. Now, to actually go beyond the beauty and stand out is something else. You have to be different.
How do you be different in an online world that’s really pretty similar? You’ve got to give your brand and store a personality. You need a story that will stand out. Something that lets your customers know that you’re not just another attractive deal. You have got to have that little extra that makes people invested in your brand; something that’s going to make them remember you after looking at 25 other websites.
There are hundreds of ways to accomplish giving your brand a personality. However, that’s an in depth topic for another day. For right now, think of some of the things that are unique about your company and store. Start incorporating that into your messaging, advertising, and social media.
That brings me to our next gift to you! We’ve written a little holiday story based on “The Night Before Christmas” with an All Web twist. This is an example of how you can put something fun and personal out there to build your brand identity. You’ll probably see parts of this used in our different marketing strategies over the next month. Enjoy!
‘Twas the week before Christmas
‘Twas the week before Christmas, and in the office
The time was moving at the pace of a tortoise
The staff was daydreaming eyes glazed, blank stare,
In hopes that the weekend soon would be there;
All adorned in All Web blacks, grays, and reds;
While visions of fantasies danced in their heads;
All tired out from the holiday specials and trends
The seasonal campaigns were soon nearing an end,
When on the internet there arose a clatter,
They sprang to the web to see what was the matter.
Away to Facebook they flew like a flash,
They refreshed the page and cleared cookies and cache.
The posts were appearing and lo and behold
Something was viral and spreading like gold,
When, what to their searching eyes should appear,
But a new online shopping holiday this year
With double discounts and shipping so quick,
Everyone was buying with click after click.
More retailers jumped on board and soon proclaimed,
They were participating and with ads exclaimed;
Now come get your discounts and overnight shipping!
Order right now because the offer is slipping!
To the phones and desks the All Webbers quickly ran!
Get ahold of your clients as fast as you can!
As quickly the word of this holiday did spread,
They all worked tirelessly and a few tears were shed;
So away their daydreams and fantasies flew,
There was suddenly a mighty full work queue.
No time to dream of sleeping and playing games
We have to send emails to all of these names
Now snap your mind back from that warm day at the beach
We must focus on posts and social media reach
Not a second to lose – this holiday’s trending
Look at that hash tag, no hope of it ending
Graphics and banners were created and posted with haste
We must help our clients, not a minute to waste
Whoever thought of this Virtual Blue Wednesday
Sure turned hump day into the busiest work day
Oh how we could do with some puppies or candy
Just to get us through today would be so handy
We’re going to need quite a break from this place
With some room to breathe, maybe some nice outdoor space
Fingers flew over keyboards and rapidly clicked
Until every project was thoroughly licked
Exhausted and tired they finally finished the week
After the holiday season certainly peaked
Off to their families and to homes they departed
With Christmas break upon them they left light-hearted
You could hear them exclaim as they drove out of sight,
“Merry Christmas to all, and to all a good-night.”