Say Goodbye To The Old Google Search Console
It seems just like yesterday when Google decided Google Webmaster Tools wasn’t a good enough name and changed it to Google Search Console. Now, the interface we all knew and loved is officially no more.
Google Search Console has long been the black sheep of the free Google tool family. Overshadowed by its smarter older brother, Google Analytics, and its more financially successful, Google Ads, Search Console had an easy to use interface even if it did look a little dated.
Ok, it looked like it came from a 1980s computer game, but we can’t all be perfect like Google Analytics. For a while, we were given the option of using the new interface or the old and many of us used both.
The new interface had a shiny coat of paint and the much-lauded approval of daddy Google, but it just didn’t have the same functionality and many tools weren’t there. So, we were tossed back and forth like a newborn at a dysfunctional family reunion using the tools of each interface to get the job done.
For those unfamiliar with Search Console, it helps websites index their pages, add sitemaps for Google, examines search queries, backlinks, checks for search issues and many other beneficial functions.
It’s basically a Google search bot troubleshooter and has a wealth of information. When used in conjunction with other members of his family, it’s like the Brady Bunch with Search Console being the underappreciated middle child Jan to Google Analytics “Marcia, Marcia Marcia.”
You got a cohesive view of your website, traffic generated and a big-picture view of everything Google. Sadly, like the Bigfoot Pizza from Pizza Hut and Hostess Chocodiles, the sun has set on the classic interface.
If you try to access the classic view, you’ll be taken to the appropriate page of the new view, but not everything has ported over. Some tools have been combined, but other tools are gone.
Google has slowly been adding tools, but the company said not everything will be ported over. The good news is they understand people still use these tools and provided a link to what they call “legacy tools.” This is corporate-speak for tools we’ll keep around for a while and either discontinue or forget about them.
It may have seen its swan song, but I’ll fondly remember all the wonderful times I and the old view had. All the early morning search query sessions followed by a rousing backlink report. Getting together with its brother, Google Analytics, and figuring out some mystery like Scooby-Doo and the gang.
The new view may be more succinct and concise, but it will never replace the old and familiar interface. Ok, it totally did. It’s like replacing that old chair you’ve had for years with a more high tech and comfortable one.
If you’ve never used Google Search Console, then now is the perfect time to take it out for a test drive. Let us know if you have any questions or want to learn more about Google Search Console and Analytics.