Reviews Improve Local Search Results
Do you often think about the reviews for your business? It’s easy to let them fall by the wayside when you’re trying to keep up with customers and services, but they’re an important part of Internet health and local search rankings.
When a person gives a review on a website such as Yelp or Trip Advisor, good or bad, they’re having an impact on your search results. Google recently admitted that reviews are a more important factor in local search ranking than social signals.
The first step to making reviews count for you is to claim your business listing on prominent review sites. This makes sure your information is correct and you can tailor how the listing looks. Claiming also helps with another Google factor: relevance. Detailed and up-to-date listings make sure everything matches what customers are searching for.
Once it’s claimed, especially Google My Business, let the reviews start working for you. Respond to good and bad reviews accordingly. Some websites even have widgets that let you put reviews on your website. This creates dynamic content and lets customers see your reviews. This has been shown to lead to higher conversions and value.
It’s obvious that Google puts a lot of power in reviews and business listings. If you don’t have the time or the energy to maintain these sites, respond to reviews, etc. then consider All Web Promotions Reputation Management services.
We can take care of all this for you, so you can continue to effectively manage your business. Contact us today or call (888)883-9462.