Ready to Increase Sales? 5 Tips to Boost Sales Through the Holidays
With the holidays fast approaching, making sure your store and marketing plans are top notch is our priority. We love helping clients reach their goals, so we have compiled our best advice and tips just for you! Don’t worry if you haven’t started your plans, it’s not too late. You can still implement many of these strategies if you start quickly.
Maximizing your Email – Peter
Email marketing has the highest ROI of all direct marketing channels. If you’re not using email, or using it ineffectively, you are probably leaving money on the table. Follow this list to ensure you take your share of this season’s holiday season buying.
Start now. It does no good to send an email if it’s only going to land in the Spam folder. Spam filtering companies ramp up efforts this time of year to keep Inboxes clean. If you suddenly stick your head out of the sand on Cyber Monday or Black Friday, you will raise a red flag and likely not reach the Inbox. Start slowly and increase volume gently. Read the full 7 Step Checklist here.
Advertise through Banners – Jessica
If you plan on running discounts and special offers over the holiday shopping season (which you should be), make sure to advertise it across your website. That means equipping your site with text and banners which prominently display your specials. Large, well designed home page banners are great for featuring your most important offers. You can also include a site-wide banner which will appear on all of your site’s pages. This is an excellent way to show deals to people who may not have come to your website through the home page.
Plan Ahead – Doneida
When it comes to your advertising, you don’t want to wait until the last minute. Be sure to have your holiday specials and sales announced ahead of the game. Most people tend to focus on sales Black Friday or Cyber Monday. I would suggest getting your ads up before those big box retailers. A good deal of people view the ‘leaked ads’ the week before Thanksgiving rather than that Wednesday when they are announced. Get ahead of the curve; promote your ads that week or before! Give the customers a reason to shop ahead of time and the ability to stay home with their families on Thanksgiving and Black Friday instead of heading out in the cold to shop with the masses. Break the mold, have your PPC Campaigns done well in advance.
Keep it Consistent – Brandee
There is no doubt, mobile e-commerce should be a critical part of your holiday shopping strategies for 2015. With the Google changes earlier this year, many companies are getting on board with mobile websites if they weren’t already. Take this a step further and make sure your customer’s shopping experience is just as good on mobile (if not better) than your desktop website. With so many Millennials paving the online shopping path, they are demanding instant gratification and personalized experiences. This makes including consistency through all devices and platforms a must! Remember to bring your brand to meet them where they are at; whether that be Facebook, a mobile device or desktop. And remember whichever level of platforms/devices you choose to engage with, market and do it well!
Staying Proportionate – Stephanie
Let’s face it, the holidays get busy and chaotic. During this time it’s imperative to employ tactics that are both effective and efficient. If you’ve been in business for any amount of time, you’ve probably heard some variation of the “80/20 Rule” or the Pareto Principle. See if some of these examples of the 80/20 rule apply to your business and leverage them to put your focus on the things that will have the greatest impact to your bottom line:
|80% of your site visitors only visit 20% of your pages||Focus on improving those 20% of pages|
|20% of your sales agents produce 80% of your revenue||Reward those 20% to keep them extra loyal and motivated, learn their techniques|
|80% of your delays spawn from 20% of possible causes||Remove the top 20% of causes of delays|
|20% of your products are responsible for 80% of your sales||Highlight and market those 20% of products|
|80% of complaints come from 20% of products/services||Fix the problems with the 20% of products/services|
We all realize that the holiday season is a crazy one for everyone, consumers and business owners alike. Make it easier on yourself by clearly defining your marketing plans, and start to implement now before the chaos begins. Feel free to reach out to us to help, so you can focus on what matters – the customers. Call Brandee at 888-883-9462.