Social media has become so integrated into our daily lives. Are you guilty of scrolling through your social feeds at work, at school, or at a boring dinner when your food is taking forever to come out? Most people are, of course (not that it’s a bad thing)!
Some of the most popular platforms are Instagram, Facebook, YouTube, and Twitter (you probably have at least two of these on your phone!). Each platform has unique features that users can take advantage of to gain popularity and reach, especially ecommerce businesses. There are so many ways social media can be used to strengthen ecommerce brands, from images and hashtags to customers and sales.
Quality Over Quantity
No matter which platform you are using, your posts need to have a certain level of quality in order to ensure the most engagement. What makes a quality post? Good question! When scrolling through Instagram or Facebook, do you stop to read long paragraphs of words? Most people don’t! People don’t want to read a novel, they want to look at photos (and videos) that grab their attention, spark an emotion, and are visually appealing. Content comes second to amazing photos, which is why it’s best to let your photos or videos do the talking and keep your content short and straight forward (with a little added fun). You can always throw in a few hashtags to your content to give it a little boost. People still use hashtags? #Yes! Using relevant and popular hashtags will lead people to your posts, which means they will also find your page.
Customers are so important to ecommerce brands. Without customers, you wouldn’t have a business! Engaging with your customers and responding to them through comments and direct messages shows that you care about what they have to say, and says a lot about your customer service. Showcasing your customers also says a lot about your brand. Here are some pros to social media interaction with customers:
- Reposting what your customers have to say is like a real life testimonial!
- Happy customers may tell a few of their closest friends about you in real life, but online they will tell all of their followers!
- Incorporating real customers will build your credibility and help to convince potential customers why they should shop your store
- Showcasing your customers also shows that you value them
- Engaging with your customers can also help to build your reputation, so reply to your customers when they comment or Direct Message you
In conclusion, social media really is your best friend when it comes to building your brand and expanding your reach. Remember to always use quality photos and videos that match your brand and showcase your customers. A great business plan includes the use of social media!