Maximize Your Content Strategy with All Web

Content Strategy Searching for EAT optimization.

One thing I’ve noticed through the years is people spend months going over every detail of a new website and then throw the same old content from the old site onto the new one. A new website can dramatically improve your business, SEO and user experience, but take some time to consider your website content.

Google looks at your content. Every product description, category description, and blog post gets crawled by Google bots and taken into account for search result ranking. It’s more than just telling people about your products.

EAT Your Way to Page 1

For more than a decade, SEO experts have said “Content is king” so much that it lost most of its meaning. It’s like when a politician says, “I promise.”

Google keeps stepping up its algorithm game. Changes happen monthly as they tweak one aspect or another. When rankings fluctuate, SEO websites go nuts trying to figure it out, but the reality is that content isn’t the king it used to be, EAT is.

It stands for expertise, authority, and trust. It’s Google’s new mantra and is meant to simplify SEO…except that it doesn’t. Basically, if you have content on your site that shows you as an expert, authority and trustworthy source of information, then you’ll rank better, in theory.

If you noticed your rankings were low before launching your new site and then you throw the same content on it as before, then you’ll likely not see a ranking change.

Meanwhile, your competitors are adding new content and are dominating the search engines.

How to EAT Right

When it comes to eating right, it’s all about getting enough fruits and vegetables and skipping the cheesecake. It’s not easy, but we know if we want to live to a ripe old age we need to replace hot fudge sundaes with kale chips.

It’s the same kind of thing for EATing right. If you want to rank well, you need to skip the easy and uninformative fluffy content that may have keywords, but not a lot of value and replace it with well thought out content.

In short, you need a content strategy. A strategy to determine the proper content not only for your website pages but blog posts as well.

The thing about product and category pages is once they’re written, they don’t change. The copy needs to be informative, but you’re not going to change them every week. That’s where blog posts come in.

Blog posts not only create good EAT content, but also new content. You’re expanding your knowledge base and giving people more opportunities to link to and read your content.

Let Us Help With Content Strategy

The bad thing about really good informative content is the time it takes to make it. It requires research, statistics and keyword optimization. As a business owner, it can be difficult to run your business and find time to develop all your content.

All Web Promotion can help not only with planning, but content creation as well. We can develop targeted keyword lists and write your product and category descriptions to make them EAT friendly. We can create blog posts that Google and your consumers will love.

Call us today and find out how to take your content to the next level.

Brock Cooper

Brock has been doing SEO, Social Media Management and Marketing for seven years and has watched the industry shift and change, providing a unique perspective to clients. Brock is the recipient of two Associated Press awards and the Richard A. Laymon President's Award for Service by the renowned Horror Writer's Association. When he isn't scouring the Internet for the latest in SEO info, Brock enjoys writing short stories, teaching his wife and children the importance of Dr. Who and writing articles for various entertainment and video game sites.

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