We have talked in the past about whether your business should be using social media or not. But, would you believe that when it comes to social media, you can absolutely OVER do it? I’ll bet you never expected to hear that from me, right?
I can’t tell you how many times I have received calls or emails from new and existing businesses who think that putting their company or brand on every social media platform out there is the best way to make the most money. Two important things to remember when it comes to Social Media Marketing:
- Social Media Marketing isn’t like other types of marketing. It doesn’t necessarily mean immediate sales. With social media, there’s no bluffing here. Your expectations should be more centered on increasing your following, raising engagement and building relationships with the people that could transform into customers.
- Social media doesn’t have to be an all or nothing venture. It is possible, and in most cases profitable, to find a happy place somewhere in the middle. Your business doesn’t have to be on ALL social media platforms; just the ones that make most sense for you and your business.
But, how do you know which platforms those are? Good news! You don’t have to go in blind, we are here to help before you go and bet the whole pot!
Whether you are Business to Business (B2B) or Business to Consumer (B2C,) Facebook is a platform that can certainly work for just about anyone. Facebook is especially great for new businesses trying to get their brand out there either nationally or to a local audience. Established businesses can use regular posting and Facebook advertising to reach their current customers and new. While I personally feel that Facebook is the most well rounded place to start for most businesses, there are some landmines to avoid.
Like Facebook, Instagram works well for B2B and B2C companies and is a great way to showcase your products using photos and graphics. Instagram gives you the ability to get creative and be fun with your business both through photos and hashtags. Instagram gives your business the opportunity to highlight what is important to them, while showing everyone that comes to your page the essence of what your brand stands for.
Pinterest tends to lead more towards the B2C Community. However, it should be used a little differently than other social sites as it is focused more loosely around your business, and the products/services that you offer. Pinterest is very heavily focused on photos, DIY and recipes. That being said, the best approach is to transition your business into that world. Show how your product can be used in DIY projects or recipes. For service providers, give tips and tricks to your future customers related to your business.
If you’re looking to infuse a bit of fun into your businesses from a social media standpoint, Snapchat is going to be the way! Snapchat is more than just brand posts and stories. By creating brand filters, you can stamp your business name or logo on your followers’ photos. Event and GeoFilters will emphasize your brand with friends who are in your area or celebrating your events.
Twitter tends to sway towards B2C, but still works well for the B2B Markets. Keep in mind though; this platform is more of an abbreviated social site. Limiting you to 280 characters tends to encourage you to get right to the point. Another difference in using this platform is that it tends to be a bit more controversial. It’s no secret that over the last few years, Twitter has gotten a bad name. However, it can definitely be beneficial to your customers. Posting related news, products updates and specials can definitely help your business to grow on Twitter.
Linkedin is best geared for B2B companies. Think of this platform as a way to network with other people and businesses in and related to yours. Linkedin is probably the most professional of social platforms and for that reason, the functionality is geared towards building professional relationships, generating leads and establishing connections.
These are just a few of the more popular Social Platforms that businesses are using to promote and build their brand. By finding your niche and deciding which platforms work for your type of business – you will be on the fast track to social media success, while still keeping your chips on the table.