You’d be surprised in this digital age, how often businesses ask us how important a website is for businesses. For most people, it’s a foregone conclusion. If you have a business, then you need a website, but many existing businesses that have been around a while and have succeeded or new businesses that don’t think they can afford a good website, put it off. This isn’t a good idea as you’re losing out on new customers and more by bypassing a website or creating a subpar website.
No Website, No Control in Local Search
When someone is interested in a business, the Internet is the first place they visit. Today’s tech savvy consumers hop on their mobile phone and check out your website, Yelp and Facebook before they even enter the store. If you don’t have a website that illustrates your business and what makes it special, then all potential customers have to go by are review sites and social media.
Odds are if you don’t have a website, then you haven’t been active in looking at your reviews or your social media accounts either. Local search is important for brick-and-mortar stores, especially those that have competition in the local area.
People Judge Your Business Based on Your Website
There’s an old saying that goes your first impression is your last impression. You never get that chance back to influence a person’s first impression and for many businesses that’s going to happen online. You may think that getting a free website or a directory website is inexpensive and gets your business on the web, but is that the impression you want to make. Directory websites and free websites are barebones and don’t give you the ability to truly customize to your brand.
Let’s look at how that impacts your business. Imagine you’re a new pizza place in town and there are three or four other pizza places you’re competing with. You decide rather than purchase a new custom or WordPress template website, to go with one of those directory websites or a free one.
Your potential customers look up “Pizza places near me” and what do they see? Your drab website with little or no information, no custom graphics, ads because that’s how free sites make money, maybe a menu with a few photos and a design that’s not user friendly. It may not look good on their phone and be difficult to see and navigate.
When they look at your competitors, they see an entire website built around their brand. Information about the history of the business, full color pictures of the food arranged to tempt the palate and it’s easy to use and move around. It’s optimized for mobile phones, so it all fits compactly and perfectly on their phone. Who are they going to choose?
It’s Part of Today’s Business Market
You wouldn’t think twice about spending money each month on radio or newspaper ads. A website is like an online ad for your business that never goes away. Your newspaper ad or radio ad disappears and has a limited audience, but your website is available to view 24 hours a day, seven days a week. It’s your personal real estate on the Internet and it’s just as important as your physical address.
If you need a website or are tired of people ignoring your free or directory website, contact All Web Promotion today and let use quote you out a website that not only fits your needs, but also the needs and wants of your customers.