I think … You need Professional Help
It might seem strange coming from us, an Online Marketing and Web Design Agency, but believe it or not you really can make your own website and manage your own social media accounts!
That’s right, it’s not impossible. And actually, sites like HootSuite, GoDaddy and Wix make it fairly simple for anyone that has a bit of computer and internet knowledge to create a website and schedule social media posts. They give you the steps that you need to ‘solve your problems,’ right?
Well, yes and no. (Yeah… here is where the catch comes in! You knew it was coming, right?) These sites provide the necessities that you need, but they aren’t a full-service option that your business can benefit from.
Let’s start with HootSuite and Social Media! It’s a great scheduling solution for business owners that want to get their pages seen, but may not have time to post every single day. That’s a big perk for the busy working man or woman, sure. However, there is a bit of trouble when it comes to the ‘set it and forget it method’ as you don’t get that second and third review. With a Social Media Manager, you get the set it and forget it…PLUS the personal touch. As an example, we recently scheduled a post for one of our clients for the weekend including a link to their website. (It’s true, even at an agency, we schedule posts.) Anyway, the post was intended to advertise a page with her Logo Polo Shirts. As you may or may not know; Facebook pulls images automatically to go along with the link resulting in this exact post:
Not cool, right? Due to the auto-linking, this could happen to anyone – Business Owner, Office Assistant and even a Social Media Manager, obviously. 😀 BUT… because this company hired us, as their Social Media Management Specialists, this post was only live for 34 minutes before I was able to correct it. Even when our office is closed, we are committed to ensuring that our posts are accurate, up-to-date, and free of these flaws. When the business owner or office staff is working with sites like HootSuite to pre-schedule these posts; it could take DAYS for them to notice these mistakes…and let’s just imagine the comments that would have been posted on that photo! 😉
As we mentioned previously, GoDaddy and Wix are good website builders. Just like their commercials say, every business needs a website, and if they don’t have one, they could be missing out on numerous customers. With that in mind, popping a website up within hours using their site could be great for your business.
What they don’t do though, is follow-up and inform you about updates like SSL and Schema. These updates are essential, not only to the way that your site functions, but the way that your customers utilize the site, and purchase your products! And at the end of the day, those customers are the lifeblood to your business.
The plus of working with an agency like ours, is that your support doesn’t end when your website is created, or the project is completed. We keep an eye on your progress and reporting. We work with our entire team to build a timeline that fits within your budget to meet your end goals. For example, when you call us and need ‘just a few upgrades to your site,’ it’s our first priority to resolve those upgrades. Next, we check the Analytics to ensure that the changes were profitable. Our SEO Expert gives your site the once-over to see where you could continue to grow. Our Graphics Team evaluates if you could benefit from new banners. Our Marketing Team sends over ideas for getting your brand in front of new and/or expanding audiences. All of which, have no strings attached. You won’t get that from those ‘other sites.’
By working with professionals; you’re not only gaining someone that can double-check for mistakes. You get to reap the benefits of their experience, continuous training, and fresh minds. I can’t tell you how many times a client has said “wow, I never even thought about it that way.” Business Owners, understandably, have minds that default to thinking about how to raise revenue, sell products, and research the competition. We can look at those goals from a completely different mindset. Collaborating as a TEAM, is beneficial to literally everyone.
Please keep in mind, these are just a few examples (there are many more out there,) of how we at All Web Promotion can help you beyond the scope of what the example sites can do. We welcome your current website, or social media accounts with open arms. If you want to keep them, cool, we would love to make them better! If you don’t want to keep them, cool, let us craft them to match your vision!