How to Learn SEO for Your Small Business
When you’re running your own small business, you often have a lot of irons in the fire. Many business owners I meet are juggling a complex load of tasks and feel like they are stretched from every direction. At the end of the day, I think a lot of us can relate to this 111 year old hobbit…
“I feel thin, sort of stretched, like butter scraped over too much bread.”― Bilbo Baggins (J.R.R. Tolkien, The Fellowship of the Ring)
It’s no wonder why marketing becomes such an overwhelming topic for business owners. Your time is valuable, which is why it is sometimes best to source out your complex marketing tasks to professionals. The cost is usually well worth it when you consider the time it frees you up to do other things. Also, having a professional with experience often brings you better results than if you do it yourself, especially if you’re distracted with other business matters.
Making the Best of a Small Marketing Budget
Let’s face it – we’d all love to outsource the jobs we hate or get a personal assistant, but we can’t always afford all the help we need. Small businesses and startups often have a tight marketing budget. There’s nothing wrong with that. Investing in growth for your business doesn’t mean you have to spend enormous sums of money or professionally invest into every avenue available.
Being smart about your budget is researching what avenues are going to work best for both building you a stable foundation and for bringing you a good ROI. It also means picking and choosing which tasks you can handle yourself and which ones should be left to professionals. This will depend on your personal skill level and what your goals are.
Everything you contribute towards your online presence affects both your reputation and effectiveness online. Don’t think just in terms of your website. A proper strategy for getting found online should include a website, but it should also take into consideration your social profiles, directory listings, backlinks from other sources, and reviews.
Do I Need to Know SEO to Run My Business?
When you consider that every action you take can have an impact on your marketing, you’ll begin to see that you really should have a basic understanding of SEO so that the work you do yourself brings you positive results. Making changes without understanding the impact or knowing how to measure the outcome of your changes is a dangerous game to play, especially when your company’s online reputation is on the line.
That’s why we want to give you the tools to understand SEO. Don’t get burned! We want you to be able to:
- Use basic SEO in your own efforts
- Understand exactly what a company is doing for you
- Identify harmful things that are affecting your business
- Make more informed decisions
At this point, you might be asking yourself something like, “Why are you teaching your customers how to do the services you provide? Are you trying to lose business?”
If you know anything at all about All Web Promotion, it’s that we want to help our customers grow and thrive. If you can confidentially handle some of the basic work, that means you can put your money to work doing the heavy lifting by hiring professionals for the jobs that are out of your comfort zone. A combined effort means more growth for your company. It’s a win-win!
Can I Do That Myself? Your SEO Questions Answered.
Yes, you probably can do some SEO work yourself. However, it takes time, dedication, and most importantly a commitment to learning. Things change fast in the SEO world and you have to keep on pace or you’ll end up using tactics that can set your set back instead of improving it. I’ve put together some of the best free resources out there that can teach you the basics.
This practical guide from the folks over at WordStream is a great place to get started. You’ll learn what SEO is and why it’s important. There are also plenty of nice infographics that make for some good visual learning along the way.
This guide by Moz is one of my absolute favorites. It’s about eight chapters long, so it’s much more comprehensive than the WordStream guide. The chapters make great breaking points for learning SEO in segments. You’ll walk away feeling like a real expert. Also, there are some invaluable tools referenced in this material that are lifesavers if you’re going to be going hard at this SEO thing. Not to mention, Moz is a giant in the SEO world and they really know their stuff.
From the legends themselves – this is Google’s official starter guide. They completely revamped their guide in the last few years so you’ll find relevant and current information. We’re all trying to rank on Google, so listening to what they say is a pretty good strategy for getting somewhere.
The guides above should put you well on your way to understanding SEO. What’s next in your journey is to understand your performance. If you don’t use Google Analytics on your site, get with the program! This free tool tracks your metrics and is essential to learning about your visitor’s behavior and your website’s performance. It’s hard to make smart decisions, especially with budget strategy, without having data to drive those decisions. Taking the Google Analytics Academy course will help you understand this tool that can be overwhelming at first glance.
Now that you’re armed and ready for search engine ranking battles, go forth and put this information to good use! When the time comes to expand your budget and strategy, pick up the phone and give us a call. We’d be happy to discuss your business and goals with you. Free consultations for everyone – hurray!!!! 🎉