Google is an amazing company to the people that search on it, but it can be a pain in the rump for website owners and digital marketing professionals. I may have mentioned that a few times before. One of the biggest frustrations for a new website comes when Google doesn’t index their website quickly. How can you take over the world with your amazing new product if Google won’t even let people see it?
Ultimately, it’s Google fickle fingers of fate that decide when your site gets indexed, but there are some things you can do to help get it noticed.
What Google Sees
Google is watching millions of websites each day and ranking them based on the keywords people use, so it may take a while before it gets around to seeing yours. You’re a needle in a haystack in a field of haystacks all piled on top of each other with a ton of other needles in them…oh yeah… that are on fire. Even if Google bots see you, they may not index you right away. They could just pass over you. Google has even said that site indexing can take a few days or as much as a month.
Ok, Google. Go Fetch!
Google Search Console along with Analytics are two of the most important tools a website can have. In addition to providing a ton of information about your site, Search Console can send out bots to fetch your page. You can also ask Search Console to index the site during that fetch, but it doesn’t guarantee that it will happen soon. Still, this is one of the best ways to get noticed by Google.
While you’re in Search Console, you can also submit a sitemap of your website. This file lists all the pages, so it helps Google see everything and not overlook a page. It still doesn’t guarantee faster indexing, but it is just one easy thing you can do to help it along.
Get Noticed By Being Noticed
As I said before, Google bots are constantly looking at millions of websites and with a little work your new site can be a beacon to those pint sized bits of code. The key to getting noticed by Google is to be noticed by everyone else. “How do I do that if Google doesn’t index me?” You have to go out and do it yourself.
Google loves authority. If Google considers you an authority on something, then they’ll put your site front and center. New sites have little authority because Google doesn’t know you. You’re like the new mysterious guy in the neighborhood people are curious about, but are afraid to say anything to because you might be an axe murderer…it happens. If you want to be part of the neighborhood, then you have to meet your neighbors.
Backlinks are like Google currency. They have different values, and the more good ones you have the more Google likes you. If you have a revolutionary product, then write a press release and send it out on some reputable distribution services. Contact media and websites to see if they will run a story and give you a backlink.
If you have contact with other website in your niche, see if they might give you a backlink. If you get noticed and people link to your site and traffic goes to your site, then Google will take notice and get you indexed.
Too many people assume that a new website will get indexed right away and you’ll be leading the search rankings, but it takes time and effort on your part. Indexing is up to Google and you need to create a sound SEO strategy to rank with those keywords.
If you’re having trouble reaching the rankings you want, then contact All Web Promotion and let us create a plan just for you.