Everyone wants to grab those top spots on Google search engine results. You’ve worked hard and grabbed a spot on the top 10…now what? Many companies are so focused with getting those coveted spots that they’re not sure what to do when it finally happens. Search engine optimization is a journey that can take months. Once those top spots are earned, a new journey begins.
Don’t Give Up SEO
You may think that now you’re on the top page you can stop your SEO. Unfortunately, Google is fickle and temperamental. You can be number one on Monday and a week later you’ve dropped to 15. Why? It’s a mix of several factors. Stopping SEO activities can play a part. The SEO activities of your competitors. Google’s algorithm got persnickety. (Yes, I just used persnickety.)
SEO never stops. It only changes direction. If you’re page one on certain keywords, then change your focus to other keywords. Try different strategies to get even higher.
Try Something New and Different
If you’re ready to focus on something besides SEO, then why not try other types of digital marketing to build your brand. If you have a lackluster Facebook following or don’t engage with your fans, then try social media marketing. It develops a relationship between your business and customers.
AdWords is Google’s advertising platform. It costs money to do and if done incorrectly can spend a lot of money for little results. When done well, the payoff is huge. There’s always room to do both SEO and PPC, in fact, it’s recommended.
If you’ve got great content on your blog, then try content marketing to really get it out there. Expand beyond your existing audience and bring in new people.
Email marketing takes your existing customers and brings them back to your site or business through great emails and newsletters. Email marketing is both a science and an art.
Track Sales and See Impact
SEO is constantly adapting. While getting page one is great, the real proof is the improvement of traffic and sales. Track how your traffic increases using Google Analytics and Webmaster tools. See what keywords customers use to get to your site and how well the organic click rate is. What pages are getting the most attention? You may find that getting page one for a specific keyword increases traffic, but not sales. Look at your sales funnel, and see if you can improve your landing pages for conversions, etc.
It feels good to get Google’s attention. Finding your site at the top of the search results is exhilarating, but there’s no time to rest. It’s time to ramp up your digital marketing and prepare for the next great adventure.