One of the most common questions we receive is “How do I get traffic to my website?” People spend thousands of dollars on a new site and it sits there with little or no traffic for weeks or even months. For anyone trying to sell items on an e-commerce site, this can be devastating. Without traffic, there are no conversions and that means no revenue.
Search Engine Optimization
This is the art and science of becoming Google’s friend. There are more than 200 different aspects that Google takes into account when determining your Google rankings. It counts everything from the number and authority of backlinks to page speed and the value of the copy that’s on your pages. Search engine optimization is taking what you know about Google’s algorithm and using it to improve the rankings of your website. That’s done through creating compelling copy, developing a targeted keyword list, reviewing your analytics and search console. It involves technical SEO and making sure your site has proper schema and much much more.
Search engine optimization can take several months to really take effect and make an impact on your traffic and conversions. It’s a mix of how much can be done in the amount of time allotted and how long it takes Google to notice the changes. Keep in mind you’re also competing with the SEO efforts of your competitors as well, and the fickle changes Google makes on the fly. SEO isn’t easy. It takes time and research not only in the best ways to SEO your site, but also to determine the impact of your efforts.
Pay Per Click
When you want results fast and have the money to spend, Pay Per Click advertising lets you get traffic immediately. Google has a myriad of ways to get your products and business in front of people’s eyes. Everything from search and video ads to product listing ads, but it’s not free. You bid on keywords, and based on that bid and your advertisement’s quality score, it will determine where to place your ads.
It sounds simple, but if you’re not careful about what keywords you choose, then you could end up spending your entire budget and not get a single conversion. PPC requires analysis of bidding amounts, keyword choices, advertising verbiage and much more. You need to test to see what works, what doesn’t and make changes. AdWords isn’t an easy program to learn, but if you want to get traffic fast, then it’s a necessity.
We’ve already talked about the importance of your content with Google for search engine optimization, but it goes beyond that. Blog posts, articles, case studies, white papers and more are resources of knowledge for your clients and can help bring you traffic if used correctly. By putting these on social media in both regular and sponsored posts, you’re encouraging people to like and share them. You can reach out to other outlets for guest blogging or used paid media to open up to a wide audience. The more eyes that see your content, the more customers and traffic you will have.
If you’re curious about getting traffic to you site through any of these means, then contact us. We can help you create the perfect marketing plan and gain traffic to your site.