Five Times Someone Could Have Used a Better Social Media Manager
One of our most popular services here at All Web is our social media management. The service lets business owners focus on their business, but it also allows them to grow their social media following and respond to customers.
It’s easy to make a mistake on Facebook with an offhand comment and end up in hot water, which is something we are careful not to do. Check out these five companies who could have used a better social media manager.
Cinnabon Heads to the Dark Side after Carrie Fisher’s Death
When a celebrity dies, it’s not uncommon for people and companies to pay homage and post tributes. Carrie Fisher’s death was tragic not only because she was an icon, but it came so suddenly. Tributes poured in from Mark Hamill and many others, but it was Cinnabon that came to the dark side.
They featured a picture of Fisher as Princess Leia, but with a Cinnabon replacing her iconic Star Wars hairstyle and a caption of RIP Carrie Fisher, you’ll always have the best buns in the galaxy.”
Not only was the comment totally inappropriate, but it also made the company look like it was trying to profit off her death. Fans of Fisher were not pleased.
JPMorgan Chase Gets Trolled On Twitter
When you open your Twitter to answer questions from the public, you should probably not be a publicly disgraced bank connected to financial manipulation. JPMorgan decided to answer questions from followers using #askjpm and scheduled a live tweet.
People trolled the twitter account mercilessly with the hashtag #askjpm for hours prior to the event mocking the bank for its loose morals.
Needless to say, JPMorgan Chase canceled the live Q & A before it ever got started.
SnapChat Removes Ad Mocking Domestic Violence
In 2009, superstar Rhianna was injured in a domestic violence situation with then-boyfriend Chris Brown. Support poured out for Rhianna and it helped bring the threat of domestic violence into the national discussion.
In an ad for its game, “Would you Rather,” SnapChat asked if people would rather slap Rhianna or punch Chris Brown. Rhianna shamed SnapChat on social media for the callous ad and mocking domestic violence. The ad was immediately removed, but it still led to thousands of people deleting SnapChat.
Lockheed Martin Gets Burned on World Photo Day
It’s important for your social media manager to know your products and exercise a little common sense. Lockheed Martin is known for making planes and jets, but it also creates bombs and other weapons.
When it asked its Twitter followers to send them pictures of their products, they got pictures of bloody battlefields and bombed buildings. They deleted the tweet, but people still posted photos for several weeks.
Social Media Makes Fun of IHOP Logo
When a company rebrands for any reason, even a publicity stunt, it’s a big deal. IHOP rebranded its logo to IHOB in anticipation of its campaign for its burgers. It could have been a great campaign if the logo didn’t look exactly like one for o.b. feminine hygiene products.
While it’s hard to fault IHOP on this one, it just goes to show that social media stormy sea and you need a captain that can navigate the storm.