One of the best tools SEO experts have to discover common SEO errors and problems is the website audit. It’s only one of many tools used, but for clients, it’s the scariest. I recently provided audit information to a client who was overwhelmed and at first glance it can be, but unless there are major problems there’s nothing to worry about.
How Does An Audit Work?
Every website is different and we craft an SEO plan to fit your specific website, but there are some universal issues that many websites have such as duplicate page content or meta information, missing meta information, etc.
While we don’t know exactly how the Google algorithm works, there is enough data available for us to have an idea what the search bots like and what they don’t. An audit scours your site, every page and piece of code, and generates a detailed report on the issues. This is one thing that I use to determine what should be done for your SEO.
Why Is It So Scary?
Websites come in all sizes, but generally e-commerce sites can run into hundreds if not thousands of pages. You have your main page, category pages, item pages, blog and more. That’s a lot of data and if the audit picks up on certain issues, it will report hundreds or thousands of errors. Imagine being a client and getting a multiple page report telling you every page on your site has multiple issues. It can be daunting, but luckily, it’s not as bad as it seems.
Don’t Worry, Be Happy
The audit is an invaluable tool, but it can be a little misleading to someone not familiar with it or with their e-commerce platform. For example, almost every e-commerce site I manage once had thousands of errors because of not having image alt tags. It’s not that they didn’t have alt tags on their images, but one image (usually a credit card image) didn’t and it’s on every page. The program counted it for every instance, so it showed thousands of errors. One quick fix, and the problem disappears.
That’s the thing about many of the errors on an audit report, for the most part, they’re easily fixed. While they can’t all be done fast, such as hundreds of missing meta descriptions, they can be fixed gradually over time as part of the SEO program.
When you see an audit report, don’t let it give you anxiety. It’s one tool that is designed to pick over every little thing and it’s important, but it’s not going to sink your business.
Start by getting a free page audit using our online tool here!