You’ve poured lots of time and energy into your new website and marketing materials for your amazing company. You’re so proud of your great design and you’re ready to show the world what an awesome job you did. All of a sudden you hear from a customer who could not successfully move through your website or complete a purchase because they could not see what they were doing or where they were supposed to go next. This customer is color blind, so they could not see an area where you relied on color to convey your call-to-action. It’s important to create a design that not only looks good, but also functions properly for your entire audience and accessible to all users.
More than Just Color
A good practice for any design is to not rely on color alone to convey your message or call to action. Incorporating symbols along with your colors allows those that are color blind to still be able to depict what you are trying to convey. It will also help to let all users know what action you want them to take next. If all users can clearly navigate through your website then they are more likely to come back again and again.
Less is More
Too much information, color or graphic content can get overwhelming for users and increases the risk of losing their attention because it’s not clear where they should be focusing. With that in mind, how can you convey your message and call to action without being overwhelming? Go the minimal route! Limiting your color palette is a great step towards eliminating confusion and increasing usability. Minimal design is aesthetically pleasing to all users and is a growing trend in design.
Contrast and Connect
When designing with all users in mind, remember that it may be hard for color blind users to differentiate certain color combinations. Incorporating contrasting colors hues, patterns and textures into the design will help to reduce confusion but also emphasis your message. Users will better connect with your website and company if they can easily navigate through your website and perceive your message.
Accessibility and Usability
When designing your new website and marketing materials it is important to keep in mind that not all users will see what you see. A successful and well-designed website is one that is accessible to all users. The better your website’s usability, the better chance you will stand out from your competition and keep customers coming back time and time again.