Keywords are still a vital aspect of every SEO campaign because regardless of how good content is, people are still using specific phrases to search items, services and information. Google’s algorithm may have advanced, but not to the point where keyword placement and phrases aren’t vital to ranking on the first page.
Step 1: Find Keywords
Before you can make a proper optimized keyword list you need to first find general keywords. Since it’s your website, create a list of keywords that are associated with your business. Use a mix of both specific and general keywords as well as various lengths of keyword phrases. If you want local search, then make sure to come up with towns, neighborhoods or services areas that you cover.
For example, if you’re a plumber, then keywords phrases such as clogged drain in La Salle, etc.
You can also get keywords used to search for your website via Google Search Console. There are also tools out there that can take a single keyword you choose and create a list of similar keywords.
When you’re done, you’ll have a large list of keywords. If you have a very specific niche, then you could have a few dozen or a few hundred. Large sites that have several services or products can have thousands of keywords. You’re not going to track them all, so you need to whittle them down.
Step 2: Narrowing Your Keyword List
Once the keyword list is complete, it’s time to create an optimized list that’s manageable. You can’t track thousands of keywords, and you shouldn’t. Instead, try to focus on the ones that are widely searched, but not too competitive. There are tools available that can help you find out this information.
For example, if you sell custom designed bathtubs, then the keyword bathtub will likely be too broad and competitive for you to rank well. There may be a million searches a month for bathtub, but there are thousands of places selling them including major players like department stores and websites like Amazon. That wouldn’t be a very good keyword to use for your SEO.
If you sell a specific brand such as Greattub (I totally made that up), then a keyword phrase such as Greattub bathtub might be a better fit.
It’s a delicate balancing act because keywords that are low competition, but hardly anyone searches for will be of little value. High competition and high search volume will be too difficult to rank for. Choose some middle of the road phrases with low competition and mild search volume. You’ll have a better chance of ranking and it can help build your authority, so you rank better with more general keywords.
Step 3: Track Your Rankings
With a manageable keyword list, it’s time to track them. The old-fashioned way would be to put it into the Google search bar and see where you’re at. This would be your baseline. Periodically, you would input the keyword and see how the rank changes in response to your SEO efforts. Improvement shows what you’re doing works, while downward trends mean it might be time to rethink aspects of your SEO plan.
As you might expect, that’s a little time consuming. Digital marketers like us have access to tools that will do all that for us. You can find them too, but they won’t be free.
Step 4: Update Your List
A keyword list is never complete. You’ll constantly be adding new keywords you discover and removing keywords that prove to be not worth following. Don’t let your keyword list become stagnant. Every few weeks or months, look for new keywords and try them out. You might come upon one that helps grow your traffic.
All Web Promotion can also help you create an optimized keyword list and develop an SEO marketing campaign that fits your business and budget. Let us take the hassle off your hands and get Google to notice you…in a good way. Call us today and let’s get started.