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Optimizing images for SEO

How to Optimize Images for SEO

By Braden Hamiel / January 9, 2020 /

Images can make or break your site’s SEO success. They are important for keeping your content engaging and digestible; however, they can carry some harmful SEO side effects. This is why taking the time to optimize your images is so important. But before we talk about that, let’s take a step back and define what SEO is. What is SEO?...

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5 decade predictions in crystal ball

5 Digital Marketing Predictions for the New Decade

By Braden Hamiel / December 17, 2019 /

Congratulations! You made it through another decade. Not just any decade too! The 2010s have been full of explosive technological advancements that have kept marketers on their toes. Think of the evolution of social media: trends are now coming and going by the week. Or web development: screen shapes and sizes are changing requiring flexible and fast sites. Everything has...

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Holiday Checklist Part 2 with cookies and Christmas present.

The Ultimate Holiday Checklist- Part 2: Web Development

By Braden Hamiel / November 13, 2019 /

Welcome to the second installment of The Ultimate Holiday Checklist. This is a mini-series, loosely based off a recent workshop, where we equip you with all you need to take advantage of the enormous amount of spending that takes place during the holidays. If you haven’t read part one of this series, I highly suggest you do so now. Last...

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What's your secret sauce card and cake.

What’s Your Business’s Secret Recipe?

By Stephanie Rawson / September 25, 2019 /

Running an online business is not like organizing a cheese tray. You might think Joe can bring the Gouda, Bob brings the Cheddar, Jan’s got the grapes, and if Tommy forgets the nuts no one will notice. You’re not just arranging some ingredients on a platter. Running an online business is more like making a cake. The flour should be...

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Inflating website with back-links

Buyer Beware: Paying for Fans, Likes, etc.

By Brock Cooper / August 20, 2019 /

We don’t like to wait. Thanks to the Internet, we have everything delivered to us in seconds and we want instant gratification. That’s fine if you want to binge-watch “Orange Is the New Black,” but not if you want to run a successful business. When you’re trying to build your Facebook persona or Instagram followers, it’s easy to get discouraged...

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Website Must-have's icons

6 Must-haves for Your Website

By Braden Hamiel / July 22, 2019 /

Creating or maintaining a website takes patience, some coffee, and a whole lot of research. Especially if you are in this journey without a wise developer wizard to hold your hand and guide you. If you do it right, you will sift through hundreds of blogs to compare hundreds of hosting providers, content management systems, and developers to find the...

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A user trying to keep his balance on top of the google logo in a website.

Balancing SEO and User Experience in your Website

By Brock Cooper / July 10, 2019 /

Many times people come to me for search engine optimization when times are lean. Their other marketing efforts like ads aren’t working and they need more traffic to their site. In reality, that’s not really what they need. They need more sales on their site and think more traffic will get that for them. That’s not always the case. You...

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Road sign warning of platform migration, part two.

Ready to Change E-Commerce Platforms? Be Prepared!

By Stephanie Rawson / May 28, 2019 /

If you’re reading this, it’s too late I hope you read our previous post: Thinking About Changing E-Commerce Platforms? Think Again! If not, please take a moment to back the train up and review our sagely advice from last week. It might save you a whole lot of time and worry! If you’re up to speed and you’re still considering...

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Road sign warning of platform migration, part one.

Thinking About Changing E-Commerce Platforms? Think Again!

By Stephanie Rawson / May 24, 2019 /

Have you ever heard the little ditty that goes, “My platform sucks and I want to move?” It’s a tune I know well. This is a complaint I’ve heard many times during my years as a web developer. Whether it’s from a long time customer or a brand new sales lead, I always approach the situation the same way. Let’s...

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Golden computer symbolizing the perfect CMS.

How to Choose the Perfect CMS

By Stephanie Rawson / May 10, 2019 /

The cake title is a lie. There is no perfect content management system (CMS). They all have pros and cons, highlights and flaws. I can’t help you find the perfect CMS, but I can help you find the CMS that might be perfect for you. If you’ve read my previous CMS articles, you’re already aware of what a content management...

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