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How to Determine Which Social Media Sites are Right for Your Small Business

How to Determine Which Social Media Sites are Right for Your Small Business

By Karl Ribas / October 1, 2012 /

Like most marketing strategies, social media marketing begins with a plan. Jumping into social media and simply posting everything everywhere is not a valid approach. Instead, companies need to determine which social media channels are worth their attention by first learning which their target audience prefers using. Obviously, it does a company little good to maintain a Twitter profile, when...

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INFOGRAPHIC: Social Media Explained with Girl Scout Cookies

INFOGRAPHIC: Social Media Explained with Girl Scout Cookies

By Jessica Guadiana / July 19, 2012 /

For those who don’t spend the majority of their time tweeting every thought that pops into their head or posting a picture of every meal they eat, it can be hard to understand the importance of social media. People of all ages and backgrounds use social media for different reasons. There are many social media sites to choose from and...

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The Importance of Creating Clear Social Media Goals

The Importance of Creating Clear Social Media Goals

By Karl Ribas / June 18, 2012 /

Social Media Marketing is the process of using social media platforms, such as Twitter, Facebook, Flickr, YouTube, etc., to engage both new and current customers. It is through this engagement that businesses are able to transform their efforts into success. Defining what social media success is as well as different ways for obtaining it will ultimately differ from company to...

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6 Tips for Marketing Your Small Business on Pinterest

6 Tips for Marketing Your Small Business on Pinterest

By Doneida Larsen / May 1, 2012 /

Did you know that Pinterest was named one of the fastest growing websites at the start of 2012? Pinterest is incredibly easy, fun and very addictive. However, believe it or not, Pinterest is more than just an image based website filled with crafty and cooking ideas. Pinterest is quickly becoming the next big social media site for users and businesses....

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Social Media Marketing: The Basics

Social Media Marketing: The Basics

By Karl Ribas / February 16, 2012 /

If a conversation takes place online and your company is not there to hear or see it, did it actually happen? As a matter of fact, yes, indeed it did. For some companies, the idea that conversations are taking place with or without their involvement is the hardest fact to come to grips with. If a company is not leading...

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