Viewing Articles From Search Engine Optimization


An old computer next to a new comuter displaying the old and new versions of Google's logo.

Have You Noticed How SEO Has Changed?

By Brock Cooper / April 5, 2019 /

I’ll be celebrating my fourth year anniversary with All Web this month and it just reminds me how SEO and how we do SEO has changed over those years. My goal with SEO clients has always been to provide them with the best possible service and results given the SEO climate at the time. SEO is a constantly evolving phenomenon,...

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Three marketing tubes pouring money into a grey funnel.

How To Use Digital Marketing To Advance The Sales Funnel

By Brock Cooper / March 21, 2019 /

When people come to your site looking for a product or service, they don’t all want to buy right then and there. They’re in different stages of the sales funnel, especially if it’s a big ticket item. Many just started the sales cycle and visited your site for research or to get more information. Others are narrowing down their choices...

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Small white chihuahua squinting while equations and charts float around his head.

Does My Site Need Search Engine Optimization?

By Brock Cooper / January 23, 2019 /

When people want more traffic and conversions to their website, they tend to look at Pay Per Click, Social Media, and other outlets because there’s faster engagement. You put a PPC ad on Google and within minutes, you’ve got a conversion. You create a Facebook post and within a day, you’ve got likes and comments. SEO takes weeks or months...

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6 New Year Resolutions to Make 2019 Your Most Productive Year

6 New Year Resolutions to Make 2019 Your Most Productive Year

By All Web Promotion / December 18, 2018 /

Here at All Web, we are always looking to the future and seeing how we can improve. That’s why we make resolutions every year. It helps us keep the vision of where we want to grow and how to get there. In fact, we love making resolutions so much that we decided to make some that you can apply to...

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How Do People Use Google and Why Is It Important?

How Do People Use Google and Why Is It Important?

By Brock Cooper / December 7, 2018 /

If you’re like the millions of others in the world, when you want to know something you use a search engine. It could be something fun like “What’s the best bowling alley near me?” to something more serious, such as “Why did World War I start?” Before Google, when people wanted information they had to call someone, read a book...

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'Back to the Basics' written on a chalkboard

The Basics of Google Analytics

By Brock Cooper / November 22, 2018 /

Have you ever had one of those nightmares where you wake up screaming, drenched in sweat and have the urge to run away from the Big Bad coming to eat you? That’s how most people feel when they see Google Analytics for the first time. GA is a massive application that has so much data, options and features it’s overwhelming....

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Dark Social - Google Analytics Icon

Direct Traffic and Dark Social

By Brock Cooper / November 7, 2018 /

Dark Social. It sounds ominous. You’re walking down a dimly lit hallway and get jumped by a talkative monster that attacks with sharp barbed words. EEEEEK! Dark social is actually an important aspect of your website traffic that you don’t realize is even there. Muahahahaha! Ok, I’m done. If you’ve ever looked at Google Analytics and been frustrated by direct...

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