Viewing Articles From Search Engine Optimization
You already know that all businesses should have a website to establish their online presence, but we understand that there’s a lot that goes into having a website and it can be confusing. That’s why we’re always happy to help by answering any questions, like these 5 frequently asked website design questions! What is a responsive website design and why...
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When you’re running your own small business, you often have a lot of irons in the fire. Many business owners I meet are juggling a complex load of tasks and feel like they are stretched from every direction. At the end of the day, I think a lot of us can relate to this 111 year old hobbit… “I feel...
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Images can make or break your site’s SEO success. They are important for keeping your content engaging and digestible; however, they can carry some harmful SEO side effects. This is why taking the time to optimize your images is so important. But before we talk about that, let’s take a step back and define what SEO is. What is SEO?...
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Congratulations! You made it through another decade. Not just any decade too! The 2010s have been full of explosive technological advancements that have kept marketers on their toes. Think of the evolution of social media: trends are now coming and going by the week. Or web development: screen shapes and sizes are changing requiring flexible and fast sites. Everything has...
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The marketing team are the only ones who should be worried about SEO, right? Wrong! Search Engine Optimization is part of everyone’s job, from the designers to the website developers, and also anyone else who touches your website. So, why should website developers learn SEO? Well, there’s actually quite a few reasons. Here are the 3 most important. Everything Affects...
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I like to surround myself with positive and encouraging people, but in business you don’t usually get a choice. You have to deal with all types of people in all sorts of situations. My least favorite combination is dealing with a toxic person in a terrible situation. If you hear me mutter things like ‘hot mess’ and ‘dumpster fire’ as...
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For most of my childhood, I heard Ernie from Sesame Street greet his best friend Bert with the same phrase day after day, “Hey there, Bert.” When Google named their latest algorithm update BERT, it’s the first thing that popped into my head. Today, we all get to say “Hey there, BERT,” because it’s an integral part of the overall...
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Welcome to the second installment of The Ultimate Holiday Checklist. This is a mini-series, loosely based off a recent workshop, where we equip you with all you need to take advantage of the enormous amount of spending that takes place during the holidays. If you haven’t read part one of this series, I highly suggest you do so now. Last...
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The pace was breakneck. The little square ball on the television screen moved faster and faster with each block I broke. My eyes moved with the ball and my hand twisted the Atari ever so slightly to move the paddle to connect with the ball. A life of video games had begun. It may be difficult to see how Atari,...
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Running an online business is not like organizing a cheese tray. You might think Joe can bring the Gouda, Bob brings the Cheddar, Jan’s got the grapes, and if Tommy forgets the nuts no one will notice. You’re not just arranging some ingredients on a platter. Running an online business is more like making a cake. The flour should be...
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