Viewing Articles From Search Engine Optimization
It seems just like yesterday when Google decided Google Webmaster Tools wasn’t a good enough name and changed it to Google Search Console. Now, the interface we all knew and loved is officially no more. Google Search Console has long been the black sheep of the free Google tool family. Overshadowed by its smarter older brother, Google Analytics, and its...
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One thing I’ve noticed through the years is people spend months going over every detail of a new website and then throw the same old content from the old site onto the new one. A new website can dramatically improve your business, SEO and user experience, but take some time to consider your website content. Google looks at your content....
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We don’t like to wait. Thanks to the Internet, we have everything delivered to us in seconds and we want instant gratification. That’s fine if you want to binge-watch “Orange Is the New Black,” but not if you want to run a successful business. When you’re trying to build your Facebook persona or Instagram followers, it’s easy to get discouraged...
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Google is king. There’s no disputing that the search engine has the lion’s share of searches and handles billions of them every day. It also tracks everything about you and where you go, even in private browser modes. Google is the Internet version of Big Brother and other search engines like Bing and Yahoo aren’t that much different. How important...
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Creating or maintaining a website takes patience, some coffee, and a whole lot of research. Especially if you are in this journey without a wise developer wizard to hold your hand and guide you. If you do it right, you will sift through hundreds of blogs to compare hundreds of hosting providers, content management systems, and developers to find the...
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Many times people come to me for search engine optimization when times are lean. Their other marketing efforts like ads aren’t working and they need more traffic to their site. In reality, that’s not really what they need. They need more sales on their site and think more traffic will get that for them. That’s not always the case. You...
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Google is no stranger to rolling out updates willy nilly for its algorithm, but there have been two major updates in June that are impacting websites throughout the world. The days of yearly or quarterly updates are over and many websites find themselves on the positive or losing ends of spontaneous changes, but the June updates were something special. The...
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If you’re reading this, it’s too late I hope you read our previous post: Thinking About Changing E-Commerce Platforms? Think Again! If not, please take a moment to back the train up and review our sagely advice from last week. It might save you a whole lot of time and worry! If you’re up to speed and you’re still considering...
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Does it sometimes feel like Google reads your mind? You’re surfing the web and suddenly an ad for something pops up that you were just thinking about a day or so before. Creepy, right? Of course, it’s not telepathy, it’s just Google reading into your searches and website visits to tailor ads for you. What if they were able to...
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I’ll be celebrating my fourth year anniversary with All Web this month and it just reminds me how SEO and how we do SEO has changed over those years. My goal with SEO clients has always been to provide them with the best possible service and results given the SEO climate at the time. SEO is a constantly evolving phenomenon,...
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