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Buyer Beware: Paying for Fans, Likes, etc.

Inflating website with back-links

We don’t like to wait. Thanks to the Internet, we have everything delivered to us in seconds and we want instant gratification. That’s fine if you want to binge-watch “Orange Is the New Black,” but not if you want to run a successful business.

When you’re trying to build your Facebook persona or Instagram followers, it’s easy to get discouraged because it’s a slow process. The same goes for building backlinks to your website.

There are services out there that sell likes, followers and links for every platform imaginable. It’s tempting to just pay for them. Boom! You’re a social media sensation, right? Those followers are worth about as much as tickets to a Nickelback concert.

Organic vs. Bought Followers

There’s a reason why organic backlinks and followers are worth their weight in gold. They are actually interested in you and your services. They read your messages and link back to your page because they think you’re an authority.

This isn’t the case with bought followers. Sure, you may think you’re one step away from Kardashian fame because you bought a million followers, but they’re not really people. They’re either bots or get a percentage of the sale for liking you.

The whole goal of social media is to engage with followers. They click on your posts and share them so you grow new followers. If you buy your followers, they don’t care about your company. It’s like being catfished on a Tinder date.

Bought Backlinks are Bad Backlinks

There was a time when you could buy hundreds or thousands of backlinks from farms and you’d hit the tops of the Google search results. Google then changed their algorithm and knocked them all out of the running.

Since then, the focus has been all about getting high-quality backlinks from sites connected to your niche or through media such as news and bloggers.

There are still people out there selling backlinks, but they’re a bit different. They’ll create an article and put it on a site they own or partner with, but is it a real value?

Backlinks can be tricky and many times the worth is at best nothing if they’re on general sites with lots of different topics.

It’s better to create a list of websites of high authority in your niche and see about guest posting spots.

Patience is a Virtue

I remember when I was a kid, my mom would bake an apple pie. It would come out of the oven steaming hot and I would want to get a piece of pie so bad. It would have scalded me and sent me to the hospital, but you don’t think about that when you’re a kid.

I begged and pleaded because I wanted it right then even though it wasn’t the best choice. A few hours later when it was finally cooled down, it was amazing and well worth the wait, especially with ice cream on top.

Don’t take the easy road by buying followers and links. It may look great on paper but could be disastrous in practice. (We can’t guarantee ice cream, though.)

Find out all about the proper way to manage your website here at All Web Promotion.

Brock Cooper

Brock has been doing SEO, Social Media Management and Marketing for seven years and has watched the industry shift and change, providing a unique perspective to clients. Brock is the recipient of two Associated Press awards and the Richard A. Laymon President's Award for Service by the renowned Horror Writer's Association. When he isn't scouring the Internet for the latest in SEO info, Brock enjoys writing short stories, teaching his wife and children the importance of Dr. Who and writing articles for various entertainment and video game sites.

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