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Gearing Up Your Website for Holiday Shopping

Gearing Up Your Website for Holiday Shopping

By Jessica Guadiana / October 18, 2012 /

We now enter that all important season where consumers are opening their wallets and stores begin to turn profits. Well, at least some stores will. Sadly not all businesses will magically see sales skyrocket just because it’s the holidays. During this time, shoppers are becoming increasingly aware that not only do they HAVE to buy gifts, but they can still...

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How to Determine Which Social Media Sites are Right for Your Small Business

How to Determine Which Social Media Sites are Right for Your Small Business

By Karl Ribas / October 1, 2012 /

Like most marketing strategies, social media marketing begins with a plan. Jumping into social media and simply posting everything everywhere is not a valid approach. Instead, companies need to determine which social media channels are worth their attention by first learning which their target audience prefers using. Obviously, it does a company little good to maintain a Twitter profile, when...

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6 Things Every Client Should Know Prior to a Website Design Project

6 Things Every Client Should Know Prior to a Website Design Project

By All Web Promotion / September 17, 2012 /

When hiring a professional website designer, business owners will often at times fail to understand just how important their role is in the overall design process. For example, many of our clients hire us with the mindset that we’ll simply take care of every last detail. While this is certainly true in some cases, deep down we also understand that...

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Is the Yahoo! Store 'Account Login' Feature Right for You?

Is the Yahoo! Store ‘Account Login’ Feature Right for You?

By Amanda Johnson / September 4, 2012 /

The ‘Account Login’ feature is a fairly new addition to the Yahoo! Store platform. When activated, this new option will allow a store’s customers to save their billing, shipping, and credit card information and also see their past orders. Overall, the ‘Account Login’ feature will make future purchases easier on the customer and save them from having to always fill...

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3 Super Basic Marketing Strategies for Local Businesses

3 Super Basic Marketing Strategies for Local Businesses

By Jessica Guadiana / August 21, 2012 /

I realize that most people who are reading this already understand the importance of internet marketing. My hope is that you will share this with the local bar and grill owner who doesn’t. As an avid traveler and fan of a good road trip, I like to plan ahead by using various online tools like Google Maps, Trip Advisor, and...

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Using Match Types for Better PPC Management

Using Match Types for Better PPC Management

By Doneida Larsen / August 1, 2012 /

One of the most important elements to any successful Pay Per Click (PPC) account is the use of relevant keywords – those terms that best represent a business’ company and products. However, one key factor of the keyword selection process, which is often overlooked, is the ability to assign unique match types to each individual keyword. Match types are options...

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INFOGRAPHIC: Social Media Explained with Girl Scout Cookies

INFOGRAPHIC: Social Media Explained with Girl Scout Cookies

By Jessica Guadiana / July 19, 2012 /

For those who don’t spend the majority of their time tweeting every thought that pops into their head or posting a picture of every meal they eat, it can be hard to understand the importance of social media. People of all ages and backgrounds use social media for different reasons. There are many social media sites to choose from and...

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New Billboard: Tourists are Searching, Will they Find you Online?

New Billboard: Tourists are Searching, Will they Find you Online?

By All Web Promotion / July 13, 2012 /

Here is our latest billboard to go up in our community, which is near Starved Rock state park in Illinois. It’s amazing to see how many local businesses, especially in tourist areas, don’t take advantage of online marketing. People plan vacations online all of the time and if you’re not listed you are losing out on a lot of potential...

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5 Things to Know Before Hiring a Logo Designer

5 Things to Know Before Hiring a Logo Designer

By Jessica Guadiana / July 2, 2012 /

The identity of a business is partially defined by the designs of its branding collateral. This includes a company’s website, stationary and advertising. However, no piece of branding is more important to a business than its logo. A logo serves as the face of its company and therefore it is essential to get it right. It is something that will...

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Social Media to the Rescue, Racing Community Turns to Facebook

By All Web Promotion / July 1, 2012 /

DePue, IL – July 2012 — Two local men turned to social media to make sure this weekend’s DePue Boat Races went on as planned. A combination of hot weather, low rainfall and rising silt levels in the lake had brought the water level down to 3 feet two weeks ago, 2 feet less than would be needed for the...

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