Balancing SEO and User Experience in your Website
Many times people come to me for search engine optimization when times are lean. Their other marketing efforts like ads aren’t working and they need more traffic to their site.
In reality, that’s not really what they need. They need more sales on their site and think more traffic will get that for them. That’s not always the case. You also have to think about user experience.
Why Does User Experience Matter?
Imagine you walk into a big box store. The first thing you notice is everything looks like it came from the 1990s including a Backstreet Boys poster hanging on the wall. Weird and little disconcerting, but hey, retro is in right?
You walk a little further and the aisles are filled with stands and displays, so you have a hard time getting through. When you finally find what you want, it’s so high on the shelf you can’t reach it. You try the jumping up and climbing the shelves like a lemur, but it’s a no go.
It takes you 15 minutes to find someone to help you and end up waiting 15 more minutes in line just so you can buy a $3 ¾-inch Pinckney flange. How was your experience? Do you plan on going back there again or head across the street to the competitor that doesn’t have pea green shag carpeting?
That is user experience. If a user comes to your site and can’t find what they’re looking for or doesn’t get their questions answered in a timely manner, then they’re not going to buy from you. Ads and SEO can bring traffic to your site, but if it’s not user-friendly, they’re not going to buy.
Fixing Your User Experience Issues
When people have a good experience on your site, they’ll be more likely to return. A modern look that is easy to navigate is important. That doesn’t mean expensive. You don’t need to spend an arm and a leg to have a nice looking site. Our web development team has access to templates and other short cuts that can help reduce the cost and time.
Blog posts that answer the questions of your customers and showcase what makes your product or services different, helps user experience. If people have a place to get their questions answered on your site, then they’ll be more likely to continue on.
Also, blog posts are indexed by Google and tend to rank well. You also need an easy to use and functional cart system when they’re checking out. We can help with all of these.
SEO Often Incorporates User Experience
As the Google algorithm continues to advance, SEO and user experience are intertwining. As an SEO expert, I study your site, and if I think you would be better served with a website update, then I’ll let you know.
We have tools that help find pain points in your buyer’s journey and work with you to iron them out. SEO and user experience go hand in hand because I don’t just want to get you traffic. I want to get you the right traffic that wants what you’re selling.
“…I don’t just want to get you traffic. I want to get you the right traffic…”
If we can make the navigation and buying process simple, then it increases the chances of conversions.
If you want to learn more about user experience or how SEO can help you, then feel free to contact us today.