Viewing Articles From Doneida Larsen

Categories

How to Schedule Social Media Posts Using HootSuite

How to Schedule Social Media Posts Using HootSuite

By Doneida Larsen / September 5, 2013 /

What is HootSuite? HootSuite is a management system for nearly all social media outlets. This dashboard set up allows you to quickly and seamlessly manage all of your social media accounts for yourself and other clients. Using HootSuite’s integrated technology you are able to post updates, add images, read and share posts from others all within one place. HootSuite works...

Read More
Tips for Switching Over to Google Adwords Enhanced Campaigns

Tips for Switching Over to Google Adwords Enhanced Campaigns

By Doneida Larsen / June 19, 2013 /

On July 22nd, 2013, Google Adwords will officially upgrade all pay per click accounts from their current structure to the new Enhanced Campaigns. Today, the average shopper can search on their laptop while simultaneously checking their smartphone or tablet. Enhanced Campaigns give retailers the ability to stay in front of shoppers at all times in a more efficient way while...

Read More
Google Product Listings Review

Google Product Listings Review

By Doneida Larsen / February 21, 2013 /

When they were first introduced, Product Listing Ads were cast in a very negative light. Most retailers saw them as Google’s way of replacing a free service with one that allows them to make money. Months after their launch; Product Listing Ads have grown to become very popular. However, once familiar with what Product Listing Ads are and how to...

Read More
New Year's Resolutions to Make and Keep for Your PPC Accounts

New Year’s Resolutions to Make and Keep for Your PPC Accounts

By Doneida Larsen / December 3, 2012 /

It won’t be long when everyone will be talking about their plans for the upcoming New Year, and, with that, their New Year’s Resolutions. Each year people get excited about the possibilities that a new year brings. For some, the chance to start fresh and have a new beginning is an exciting time. While I am certainly not here to...

Read More
Using Match Types for Better PPC Management

Using Match Types for Better PPC Management

By Doneida Larsen / August 1, 2012 /

One of the most important elements to any successful Pay Per Click (PPC) account is the use of relevant keywords – those terms that best represent a business’ company and products. However, one key factor of the keyword selection process, which is often overlooked, is the ability to assign unique match types to each individual keyword. Match types are options...

Read More
6 Tips for Marketing Your Small Business on Pinterest

6 Tips for Marketing Your Small Business on Pinterest

By Doneida Larsen / May 1, 2012 /

Did you know that Pinterest was named one of the fastest growing websites at the start of 2012? Pinterest is incredibly easy, fun and very addictive. However, believe it or not, Pinterest is more than just an image based website filled with crafty and cooking ideas. Pinterest is quickly becoming the next big social media site for users and businesses....

Read More