Viewing Articles From Brock Cooper


Dark Social - Google Analytics Icon

Direct Traffic and Dark Social

By Brock Cooper / November 7, 2018 /

Dark Social. It sounds ominous. You’re walking down a dimly lit hallway and get jumped by a talkative monster that attacks with sharp barbed words. EEEEEK! Dark social is actually an important aspect of your website traffic that you don’t realize is even there. Muahahahaha! Ok, I’m done. If you’ve ever looked at Google Analytics and been frustrated by direct...

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Meta description on a hook

Good Content Turns Meta Descriptions Into Conversion Machines

By Brock Cooper / October 26, 2018 /

I know a lot of authors. They spend months planning, writing, editing and formatting their books. If you ask them what the hardest part is, they often say “the blurb.” The book blurb is a small piece of copy, usually on the back or inside cover that lets them tell people why they should buy it. They can write a...

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If Everyone Could Come to My Website That'd Be Great

5 Reasons Why Your Website Traffic Dropped

By Brock Cooper / October 11, 2018 /

When your site grows and traffic increases, it’s amazing. Conversions are up, page views are up and the world is full of rainbows and butterflies. Suddenly, clouds start rolling in and a unicorn with a bad attitude knocks you down and laughs. Traffic drops and you weep as the color drains from the world. When traffic starts dropping, it’s a...

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What to do When Search Results Become Stagnant

What to do When Search Results Become Stagnant

By Brock Cooper / September 27, 2018 /

Google is a mystery. It’s a frustrating, exciting, depressing and exhilarating mystery that can drive you mad.  Every website is different and what works for SEO one day may not work the next. When your site plateaus or rankings stagnate, it can be disappointing, but there are some things you can do to get it moving again. Work on the...

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SEO is a Data Deluge…And I Love It

SEO is a Data Deluge…And I Love It

By Brock Cooper / September 14, 2018 /

Imagine sitting at your computer looking at a spreadsheet and suddenly an 83-foot tsunami of numbers hits you like a data cannonball. You now know what it’s like to do proper SEO. With tools like Google Search Console and Analytics, I swim through data like Michael Phelps at the Olympics. There are many misconceptions about what an SEO professional does,...

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Sherlock finding google at a crime scene

August Google Update Focused on Authority, Relevance

By Brock Cooper / August 15, 2018 /

Whenever Google does a major update, SEO specialists become amateur Sherlock Holmes’ trying to deduce exactly what it impacted and why. On August 1, Google did a core algorithm update that set the SEO community ablaze as sites suddenly dropped or rose in ranking. We grabbed our violins, deerstalker caps and magnifying glasses for “The Case of the Whacked Website.”...

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Google ask box for seo

Using Google’s “People Also Ask” Box For SEO

By Brock Cooper / August 2, 2018 /

Googles’ search page is using more and more real estate every day. Between the knowledge box, “People Also Searched For”, snippets in the search results and “People Also Ask” box, it’s getting crowded. Everyone knows the importance of getting in the knowledge box and other real estate, but the related questions can be an important tool for SEO. What’s the...

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Money pouring into a computer doing a google search with graphs coming out the other side sloping downward.

Why Isn’t My SEO Working?

By Brock Cooper / July 20, 2018 /

When I talk to potential clients, “Why isn’t my SEO working?” is one of the most common questions I get. Whether they did it themselves or hired it out to someone, the rankings aren’t going up and traffic is stagnant. Website SEO is complex and ever-changing, but there are several reasons why your SEO efforts aren’t paying off. You Haven’t...

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Security Alert

Did Your Website Get Hacked? Google Might Drop You From Its Index!

By Brock Cooper / June 15, 2018 /

You can spend hours on search engine optimization to get your site at the top of the search engines, but one hack can get you dropped like a bad habit. Google’s been cracking down on hacked sites in their search pages, eliminating almost 80 percent of compromised sites in the past year or so, according to Google. Google considers this...

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Magento's big adventure

Magento’s Big Adventure: Adobe Buys Magento for $1.6 Billion

By Brock Cooper / May 24, 2018 /

In “Pee Wee’s Big Adventure,” a tour guide at the Alamo asks “Can you say that with me? Adobe.” If you’re a Magento customer, then you should probably watch that movie because you’ll be saying “Adobe” a lot over the next few years. The mammoth company bought Magento for $1.68 billion putting its customers on their own big adventure. “I’m...

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