Viewing Articles From Brock Cooper

Small white chihuahua squinting while equations and charts float around his head.

Does My Site Need Search Engine Optimization?

By Brock Cooper / January 23, 2019 / 0 Comments

When people want more traffic and conversions to their website, they tend to look at Pay Per Click, Social Media, and other outlets because there’s faster engagement. You put a PPC ad on Google and within minutes, you’ve got a conversion. You create a Facebook post and within a day, you’ve got likes and comments. SEO takes weeks or months...

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Amazon Echo with red horns, a red pointed tail, and a red pitchfork.

The Role of Voice Search or “Alexa. Will You Become My Robot Overlord?”

By Brock Cooper / January 11, 2019 / 0 Comments

Hollywood has told us time and time again that robots take over the Earth. The Matrix, Terminator and countless others paved the way for AI paranoia…and yet I have two Amazon Echos in my house. Every day we ask her to play certain songs, make jokes and occasionally have a chat (it’s a surreal and often confusing experience.) She sets...

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How Do People Use Google and Why Is It Important?

How Do People Use Google and Why Is It Important?

By Brock Cooper / December 7, 2018 / 0 Comments

If you’re like the millions of others in the world, when you want to know something you use a search engine. It could be something fun like “What’s the best bowling alley near me?” to something more serious, such as “Why did World War I start?” Before Google, when people wanted information they had to call someone, read a book...

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'Back to the Basics' written on a chalkboard

The Basics of Google Analytics

By Brock Cooper / November 22, 2018 / 0 Comments

Have you ever had one of those nightmares where you wake up screaming, drenched in sweat and have the urge to run away from the Big Bad coming to eat you? That’s how most people feel when they see Google Analytics for the first time. GA is a massive application that has so much data, options and features it’s overwhelming....

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Dark Social - Google Analytics Icon

Direct Traffic and Dark Social

By Brock Cooper / November 7, 2018 / 0 Comments

Dark Social. It sounds ominous. You’re walking down a dimly lit hallway and get jumped by a talkative monster that attacks with sharp barbed words. EEEEEK! Dark social is actually an important aspect of your website traffic that you don’t realize is even there. Muahahahaha! Ok, I’m done. If you’ve ever looked at Google Analytics and been frustrated by direct...

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Meta description on a hook

Good Content Turns Meta Descriptions Into Conversion Machines

By Brock Cooper / October 26, 2018 / 0 Comments

I know a lot of authors. They spend months planning, writing, editing and formatting their books. If you ask them what the hardest part is, they often say “the blurb.” The book blurb is a small piece of copy, usually on the back or inside cover that lets them tell people why they should buy it. They can write a...

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If Everyone Could Come to My Website That'd Be Great

5 Reasons Why Your Website Traffic Dropped

By Brock Cooper / October 11, 2018 / 0 Comments

When your site grows and traffic increases, it’s amazing. Conversions are up, page views are up and the world is full of rainbows and butterflies. Suddenly, clouds start rolling in and a unicorn with a bad attitude knocks you down and laughs. Traffic drops and you weep as the color drains from the world. When traffic starts dropping, it’s a...

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What to do When Search Results Become Stagnant

What to do When Search Results Become Stagnant

By Brock Cooper / September 27, 2018 / 0 Comments

Google is a mystery. It’s a frustrating, exciting, depressing and exhilarating mystery that can drive you mad.  Every website is different and what works for SEO one day may not work the next. When your site plateaus or rankings stagnate, it can be disappointing, but there are some things you can do to get it moving again. Work on the...

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SEO is a Data Deluge…And I Love It

SEO is a Data Deluge…And I Love It

By Brock Cooper / September 14, 2018 / 1 Comment

Imagine sitting at your computer looking at a spreadsheet and suddenly an 83-foot tsunami of numbers hits you like a data cannonball. You now know what it’s like to do proper SEO. With tools like Google Search Console and Analytics, I swim through data like Michael Phelps at the Olympics. There are many misconceptions about what an SEO professional does,...

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Sherlock finding google at a crime scene

August Google Update Focused on Authority, Relevance

By Brock Cooper / August 15, 2018 / 0 Comments

Whenever Google does a major update, SEO specialists become amateur Sherlock Holmes’ trying to deduce exactly what it impacted and why. On August 1, Google did a core algorithm update that set the SEO community ablaze as sites suddenly dropped or rose in ranking. We grabbed our violins, deerstalker caps and magnifying glasses for “The Case of the Whacked Website.”...

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