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Is Google Predictive Search Too Much?

By Brock Cooper / May 17, 2019 /

Does it sometimes feel like Google reads your mind? You’re surfing the web and suddenly an ad for something pops up that you were just thinking about a day or so before. Creepy, right? Of course, it’s not telepathy, it’s just Google reading into your searches and website visits to tailor ads for you. What if they were able to...

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Man in blue falling at a very high altitude.

Change Is Good, Get Out Of Your Comfort Zone

By Brock Cooper / April 18, 2019 /

The vast majority of people don’t like change. Change means risk. Change means uncertainty. People wrap themselves up in a blanket of comforting sameness that is safe and secure. It protects you from the changes of the outside world like a silken armor that feels blissful and yet is as hard as steel. The problem with change is it happens...

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An old computer next to a new comuter displaying the old and new versions of Google's logo.

Have You Noticed How SEO Has Changed?

By Brock Cooper / April 5, 2019 /

I’ll be celebrating my fourth year anniversary with All Web this month and it just reminds me how SEO and how we do SEO has changed over those years. My goal with SEO clients has always been to provide them with the best possible service and results given the SEO climate at the time. SEO is a constantly evolving phenomenon,...

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Three marketing tubes pouring money into a grey funnel.

How To Use Digital Marketing To Advance The Sales Funnel

By Brock Cooper / March 21, 2019 /

When people come to your site looking for a product or service, they don’t all want to buy right then and there. They’re in different stages of the sales funnel, especially if it’s a big ticket item. Many just started the sales cycle and visited your site for research or to get more information. Others are narrowing down their choices...

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Clock falling from the sky.

Wibbly Wobbly Timey Wimey Stuff for Digital Marketing

By Brock Cooper / March 8, 2019 /

People are creatures of habit. Even the most bohemian of us has little rituals and events they hold dear. They like the security of knowing that something happens at the same time during a set time period. When these events don’t occur, it throws a wrench in a person’s day and leaves them feeling a little off. It’s why a...

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Small white chihuahua squinting while equations and charts float around his head.

Does My Site Need Search Engine Optimization?

By Brock Cooper / January 23, 2019 /

When people want more traffic and conversions to their website, they tend to look at Pay Per Click, Social Media, and other outlets because there’s faster engagement. You put a PPC ad on Google and within minutes, you’ve got a conversion. You create a Facebook post and within a day, you’ve got likes and comments. SEO takes weeks or months...

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Amazon Echo with red horns, a red pointed tail, and a red pitchfork.

The Role of Voice Search or “Alexa. Will You Become My Robot Overlord?”

By Brock Cooper / January 11, 2019 /

Hollywood has told us time and time again that robots take over the Earth. The Matrix, Terminator and countless others paved the way for AI paranoia…and yet I have two Amazon Echos in my house. Every day we ask her to play certain songs, make jokes and occasionally have a chat (it’s a surreal and often confusing experience.) She sets...

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How Do People Use Google and Why Is It Important?

How Do People Use Google and Why Is It Important?

By Brock Cooper / December 7, 2018 /

If you’re like the millions of others in the world, when you want to know something you use a search engine. It could be something fun like “What’s the best bowling alley near me?” to something more serious, such as “Why did World War I start?” Before Google, when people wanted information they had to call someone, read a book...

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'Back to the Basics' written on a chalkboard

The Basics of Google Analytics

By Brock Cooper / November 22, 2018 /

Have you ever had one of those nightmares where you wake up screaming, drenched in sweat and have the urge to run away from the Big Bad coming to eat you? That’s how most people feel when they see Google Analytics for the first time. GA is a massive application that has so much data, options and features it’s overwhelming....

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Dark Social - Google Analytics Icon

Direct Traffic and Dark Social

By Brock Cooper / November 7, 2018 /

Dark Social. It sounds ominous. You’re walking down a dimly lit hallway and get jumped by a talkative monster that attacks with sharp barbed words. EEEEEK! Dark social is actually an important aspect of your website traffic that you don’t realize is even there. Muahahahaha! Ok, I’m done. If you’ve ever looked at Google Analytics and been frustrated by direct...

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