Viewing Articles From Brock Cooper

Inflating website with back-links

Buyer Beware: Paying for Fans, Likes, etc.

By Brock Cooper / August 20, 2019 / 0 Comments

We don’t like to wait. Thanks to the Internet, we have everything delivered to us in seconds and we want instant gratification. That’s fine if you want to binge-watch “Orange Is the New Black,” but not if you want to run a successful business. When you’re trying to build your Facebook persona or Instagram followers, it’s easy to get discouraged...

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Social Media Mistakes

Five Times Someone Could Have Used a Better Social Media Manager

By Brock Cooper / August 6, 2019 / 0 Comments

One of our most popular services here at All Web is our social media management. The service lets business owners focus on their business, but it also allows them to grow their social media following and respond to customers. It’s easy to make a mistake on Facebook with an offhand comment and end up in hot water, which is something...

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Phone searching with no privacy from security cameras.

How Important is Privacy in Search?

By Brock Cooper / July 26, 2019 / 0 Comments

Google is king. There’s no disputing that the search engine has the lion’s share of searches and handles billions of them every day. It also tracks everything about you and where you go, even in private browser modes. Google is the Internet version of Big Brother and other search engines like Bing and Yahoo aren’t that much different. How important...

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A user trying to keep his balance on top of the google logo in a website.

Balancing SEO and User Experience in your Website

By Brock Cooper / July 10, 2019 / 0 Comments

Many times people come to me for search engine optimization when times are lean. Their other marketing efforts like ads aren’t working and they need more traffic to their site. In reality, that’s not really what they need. They need more sales on their site and think more traffic will get that for them. That’s not always the case. You...

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Calander marking the dates when Google makes updates.

Google Rolls Out Two Major Updates In June

By Brock Cooper / June 27, 2019 / 0 Comments

Google is no stranger to rolling out updates willy nilly for its algorithm, but there have been two major updates in June that are impacting websites throughout the world. The days of yearly or quarterly updates are over and many websites find themselves on the positive or losing ends of spontaneous changes, but the June updates were something special. The...

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Purple spiralling background with an eye in the middle. The Google logo is in the pupil of the eye.

Is Google Predictive Search Too Much?

By Brock Cooper / May 17, 2019 / 0 Comments

Does it sometimes feel like Google reads your mind? You’re surfing the web and suddenly an ad for something pops up that you were just thinking about a day or so before. Creepy, right? Of course, it’s not telepathy, it’s just Google reading into your searches and website visits to tailor ads for you. What if they were able to...

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Man in blue falling at a very high altitude.

Change Is Good, Get Out Of Your Comfort Zone

By Brock Cooper / April 18, 2019 / 0 Comments

The vast majority of people don’t like change. Change means risk. Change means uncertainty. People wrap themselves up in a blanket of comforting sameness that is safe and secure. It protects you from the changes of the outside world like a silken armor that feels blissful and yet is as hard as steel. The problem with change is it happens...

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An old computer next to a new comuter displaying the old and new versions of Google's logo.

Have You Noticed How SEO Has Changed?

By Brock Cooper / April 5, 2019 / 0 Comments

I’ll be celebrating my fourth year anniversary with All Web this month and it just reminds me how SEO and how we do SEO has changed over those years. My goal with SEO clients has always been to provide them with the best possible service and results given the SEO climate at the time. SEO is a constantly evolving phenomenon,...

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Three marketing tubes pouring money into a grey funnel.

How To Use Digital Marketing To Advance The Sales Funnel

By Brock Cooper / March 21, 2019 / 0 Comments

When people come to your site looking for a product or service, they don’t all want to buy right then and there. They’re in different stages of the sales funnel, especially if it’s a big ticket item. Many just started the sales cycle and visited your site for research or to get more information. Others are narrowing down their choices...

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Clock falling from the sky.

Wibbly Wobbly Timey Wimey Stuff for Digital Marketing

By Brock Cooper / March 8, 2019 / 0 Comments

People are creatures of habit. Even the most bohemian of us has little rituals and events they hold dear. They like the security of knowing that something happens at the same time during a set time period. When these events don’t occur, it throws a wrench in a person’s day and leaves them feeling a little off. It’s why a...

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