This is the end! The customer has just finished browsing through your beautiful website. They are impressed by your services and prices and are considering contacting you to learn more; but when they go to your contact page they are let down by just text that states your phone number and email. Don’t leave them hanging, design your contact page to make finding you as easy and most enticing as possible!
Whether you have a restaurant or thrift shop or any business really, you need a website to increase sales! (Don’t believe me? Check out this article) A website shows the potential client what you offer, guides them through finding the right product or service, and is often the first chance you get to show them the value of choosing your company. Don’t sell yourself short! Persuade them that they need you and not the 50 other businesses that may offer the same services. To draw them in like this successfully, you need to set yourself apart by making it simple and easy to find your physical store, set up an appointment with you, or find more information. The contact page is where you can make this happen. If you follow these three simple steps, you can make potential customers feel comfortable enough to reach out to you and thus grow your business.
Tip 1 – Use Button Links Instead of Text to Improve Communication
Humans naturally take the path of least resistance: a fact that shouldn’t be ignored in any design, especially when designing a contact page. Text that just displays your information makes the potential customer work to contact you. They have to copy and paste your information, or if they are not tech-savvy, memorize it and then type it in somewhere else. Why put them through that trouble when there is an easier and more enticing option for them: a button link.
A hyperlink styled like a button is much more appealing and easier to use. This option can be used for a phone number, email, and address. All it takes a little tweaking to your link if you’re using a handy visual editor or to your standard <a> tag if you are working with code.
Visual Editor: tel:1+888-883-9462
Similarly, adding ‘mailto:’ before the email address in your link source or ‘href’ ( mailto:firstname.lastname@example.org) will open a blank email in your customer’s default email program. You can also spice up your address by linking it to Google Maps. After you look up your business, copy the Google Maps URL and use it as the source or ‘href’ for your link. This will allow your visitors to easily click your address to get directions.
Don’t be afraid to fancy up your button with some fun hover styles and maybe even add a little icon above your button, too – anything to make the potential customer more comfortable with clicking. Click here to check out an interesting example of how we used button links in a recent design.
Tip 2 – Contact is Easier with a Contact Form
When it comes to sending a business an inquiry, would you rather go off site to compose a message from scratch or plug your info into a few input boxes right on the page? Most people like the convenience that a contact form offers. By filling in just a few general fields such as name, email address, and message; users can quickly send their message with the click of a button. Adding place holder text is a helpful tool that shows an example of what’s expected in any given field, but will conveniently disappear once the user starts typing in the field. This technique can even be used as a creative prompt for writing a message such as, “Hi, I’m interested in your consultation service and I would like to set up an appointment.”
Contact forms can be used for more than just general inquiries. Ranging from collecting testimonials to requesting quotes and anything in between, these easy to use forms will also ensure that you’re gathering all the data you need. Left to compose an email on their own, users may omit important details; something easily solved on a form with required fields. Most contact forms also have a visually appealing confirmation message to show that the email was successfully sent. This crucial not only so the user knows it was sent, but also because we all find a little joy and satisfaction in getting that green check mark of confirmation sometimes.
Tip 3 – Add a Map
Like the contact form, a map makes the user’s life just a bit easier. A map on your contact page is a box that displays an interactive map with your establishment’s physical store marked. If you own a retail store or restaurant, this is especially useful. It lets the user find out how far away your store is and how fast it takes to get there in relation to their current location. You can even have multiple maps on your contact page if you have more than one location.
Don’t underestimate your contact page. It can be so much more than a boring page with text on it! This may be the last time the user interacts with your website, so see your contact page as your last chance to get your next client. If you’d like to see more creative examples, feel free to reach out to us!