First impressions are so important to online shoppers visiting your website. Studies have shown that it takes a user about 50 milliseconds (0.05 seconds) to form an opinion about a website. Your online presence and website are a reflection of your business overall. What message do you want to present to your potential customers?
An outdated website could be resulting in revenue loss for your business because it’s sending out the wrong message. Here are 3 ways updating your website can benefit your business.
When it comes to shopping online, most people only buy from companies that they trust. If a customer has a preconceived sense of mistrust, then they will most likely not purchase anything from that website. But, what causes mistrust? Here are some examples of elements that can cause mistrust:
- Busy layouts that are hard to follow
- Slow load times
- Excessive amount of advertisements
- Elements that are hard to read
- Lack of content
- Outdated information
- Lack of mobile-friendly website
When looking to build customer trust, remember to focus on the things that currently matter to customers, such as fast loading time and ease of finding products and information. Have you ever found yourself stuck waiting for a website to load? It’s frustrating! Studies show that 47% of consumers expect a webpage to load in 2 seconds or less. Whoa, 2 seconds or less! That’s a short amount of time that makes a big difference.
Have you ever gone to a website looking for a specific product? Did you use the search bar on that website or did you navigate through category pages to find it? Your customers use both methods, so don’t optimize for one and completely forget about the other one. If someone is having a hard time navigating through your website to find what they’re looking for, then chances are they aren’t making it to the checkout. Just updating your navigation and checkout process can prove beneficial for increasing traffic and revenue.
An outdated website that hasn’t been updated recently can have a negative reflection on search engine rankings. Google has more than 200 factors that they use to determine search rankings, and these are constantly changing, which is why it is important to pay attention to your SEO strategy. If you start to see a drop in conversions and rankings, there are some things you can do to get back on the upward climb.
So, how does an updated website affect rankings? New content tells Google that your website is very much alive and has something to offer. When Google sees a live and valuable website, they tend to index it more frequently. This new content also keeps your audience informed and engaged, creating loyalty and returning traffic.
Stimulate Overall Growth
Building customer trust and improving search engine rankings are just the beginning to growing your online presence. The growth potential of your online business is limited by your website’s capabilities and user friendliness. User experience is huge! Today, more than 40% of online transactions are made on a mobile device, and that trend is expected to continue rising.
If customers canvt navigate or use your mobile website, then they will exit and pick one of your competitors to shop with instead. More than 52% of people say that they are not likely to re-engage with a bad mobile website. Updating your mobile website will prove to have a great effect on your revenue and customer loyalty. If you’re not sure about your current mobile website or need help formulating an update plan, contact a professional that can help you out.
What should you do next?
Online shopping trends change just as fast as social trends come and go. Keeping up with these trends show that your company cares about staying relevant and sticking around for years to come. Not sure how to keep up with current trends, or what these trends even are? I know a great website design and marketing agency that can help you out!