2018 is finally here and everyone is feeling refreshed and renewed. You’ve probably set some personal new year’s resolutions for yourself, but have you set some goals for your business?
If you haven’t, it can be a little daunting to know where to start with your goals and even harder yet to stick to them. As the year progresses, you’re going to get busier and busier with your day to day operations. So it can be hard to stick to your resolutions. Perhaps with these tips, you can stick to a few of them, if not all!
1.) Start With a List
Take 5 or 10 minutes to yourself to make a simple to-do list. A good old fashioned to-do list is actually psychologically beneficial. It puts your goals, tasks, and needs into a concrete plan that is easy for your brain to digest and follow. And it actually alleviates the anxiety of thinking you have so much to do and remember.
What should be on your to-do list? That depends on your business’s needs. Start with areas you need the most help with. Are you falling behind with your online marketing? Unsure of where to start? Jot down things that you know how to do and don’t know how to do and make educating yourself part of your goals.
Here are some handy things to help get your list started:
- Keep regular tabs on competitors’ marketing.
- Review your website. Is it up to date? Meet your customer’s needs?
- Review marketing budget.
- Learn about Search Engine Optimization and how your website ranks for keywords.
- Consistently post to social media.
- Attend more networking events.
- Review your products/services and adjust based on what’s been profitable or could be improved.
- Call mom more often.
- Commit to blogging.
- Mark down key sales days/seasons.
- Plan how these initiatives will help your bottom line.
2.) Gather Your Team
You have your ideas. Now ask your team for theirs. You’re managing your company, but they’re in the trenches with you. So they may see things differently than you. Ask them to come up with their ideas and stress that no idea is too crazy to hear out. Then schedule a team meeting to discuss these together. You may find things you didn’t know were a problem or were a positive thing! And someone’s idea might get better based on the feedback of another team member. Brainstorming together is the key to getting everyone excited about your shared goals.
3.) Get Some Outside Help
It’s OK not to know everything about strategies that will help your business grow. For that, don’t be afraid to reach out for help from experts in different fields. Everyone has a tax guy that helps you through tax season. But maybe you need someone to help you with developing and implementing a marketing plan. Maybe you need a consultant who can help explain different strategies you should focus on the most. Do some research online and get recommendations on who would be the best person to connect with and jot down their names for future reference.
4.) Make a Calendar
Alright, so now you should have an actual plan of action. Get your calendar out and set dates on when you want to achieve your goals or revisit ideas. Having your to-do’s scheduled throughout the year will make it easier for you to remember your goals and work towards them. Enter in contacts you’d like to set up meetings with as well.
If you’re sharing your calendar with others, consider places like Google Calendars where you can easily share your tasks via a link. There are also project management tools like Asana, where you can easily add your tasks and assign them to different team members. You can read more about it in Manage Projects and Productivity Like a Boss.
5.) Implement & Review
If you’ve scheduled helpful reminders, you should have spaced out time to properly research, consult and implement your strategies. Keep track of dates when you started new initiatives and watch their progress and impact on your business. For your website, you can use tools like Google Analytics that will show some really great data about who is visiting your site.
Hopefully these 5 steps will help you stick to some of your new year’s resolutions. Even if you get to just a percentage of your tasks, you should be on track to grow your business throughout the year. Contact us if you should need some website design or marketing guidance! Happy New Year!